Successful Direct Marketing Methods
8th EditionISBN10: 0071458298
ISBN13: 9780071458290
Copyright: 2008
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
Section One: Direct Marketing Essentials
Chapter 1: The Scope of Direct Marketing Chapter 2: Business, Strategic and Direct Marketing Planning Chapter 3: The Impact of Databases Chapter 4: Consumer and Business Mailing Lists Chapter 5: The Offer Chapter 6: Building Customer Relationships Chapter 7: Implementing Global Direct Marketing Campaigns Chapter 8: Business-to-Business Direct Marketing Chapter 9: Marketing to Businesses with Lead GenerationSection Two: Media of Direct Marketing
Chapter 10 - Magazines Chapter 11 - Newspapers Chapter 12 - TV/Radio Chapter 13: Insert and Co-op Media Chapter 14: Telemarketing/TeleservicesSection Three: Internet Direct Marketing
Chapter 15: Overview of Internet Direct Marketing Chapter 16: E-Communications Chapter 17: E-CommerceSection Four: Managing the Creative Process
Chapter 18: Creating Direct Mail Advertising Chapter 19: Creating and Managing Catalogs Chapter 20: Creating Print Advertising Chapter 21: Modeling for Business Decision Support Chapter 22: Mathematics of Direct Marketing Chapter 23: Innovation through Creativity and Testing Chapter 24: Research for Direct Marketing GlossarySection One: Direct Marketing Essentials
Chapter 1: The Scope of Direct Marketing Chapter 2: Business, Strategic and Direct Marketing Planning Chapter 3: The Impact of Databases Chapter 4: Consumer and Business Mailing Lists Chapter 5: The Offer Chapter 6: Building Customer Relationships Chapter 7: Implementing Global Direct Marketing Campaigns Chapter 8: Business-to-Business Direct Marketing Chapter 9: Marketing to Businesses with Lead GenerationSection Two: Media of Direct Marketing
Chapter 10 - Magazines Chapter 11 - Newspapers Chapter 12 - TV/Radio Chapter 13: Insert and Co-op Media Chapter 14: Telemarketing/TeleservicesSection Three: Internet Direct Marketing
Chapter 15: Overview of Internet Direct Marketing Chapter 16: E-Communications Chapter 17: E-CommerceSection Four: Managing the Creative Process
Chapter 18: Creating Direct Mail Advertising Chapter 19: Creating and Managing Catalogs Chapter 20: Creating Print Advertising Chapter 21: Modeling for Business Decision Support Chapter 22: Mathematics of Direct Marketing Chapter 23: Innovation through Creativity and Testing Chapter 24: Research for Direct Marketing GlossaryShipping Options
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