
Strategic Management: Text and Cases, 10th Edition
Purchase Options:
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Additional Product Information:
Strategic Management: Text and Cases, Tenth edition, written by authors Dess, McNamara, Eisner,and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes the all the text and 38 cases.
1. Strategic Management: Creating Competitive Advantages
2. Analyzing the External Environment of the Firm
3. Assessing the Internal Environment of the Firm
4. Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
PART 2: STRATEGIC FORMULATION
5. Business-Level Strategy: Creating and Sustaining Competitive Advantages
6. Corporate-Level Strategy: Creating Value through Diversification
7. International Strategy: Creating Value in Global Markets
8. Entrepreneurial Strategy and Competitive Dynamics
PART 3: STRATEGIC IMPLEMENTATION
9. Strategic Control and Corporate Governance
10. Creating Effective Organizational Designs
11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization
12. Managing Innovation and Fostering Corporate Entrepreneurship
PART 4: CASE ANALYSIS
13. Analyzing Strategic Management Cases
CASES
1. Robin Hood
2. The Global Casino Industry in 2019 (New)
3. Southwest Airlines: Is “LUV” at the limit? (New)
4. ZYNGA: Is the Game Over? (Updated)
5. World Wrestling Entertainment 2019 (Updated)
6. Microfinance: Going Global… And Going Public?
7. FreshDirect: Is It Really Fresh? (Updated)
8. Greenwood Resources: A Global Sustainable Venture in the Making
9. Kickstarter and Crowdfunding 2019 (Updated)
10. QVC in 2019 (Updated)
11. Cirque du Soleil in 2019 (Updated)
12. Pixar (Updated)
13. Heineken (Updated)
14. eBay: Misunderstood? (Updated)
15. Weight Watchers in now WW (Updated)
16. Dippin’ Dots: Is the Future Frozen? (Updated)
17. Tata Starbucks: A Brew for India? (Updated)
18. The Movie Exhibition Industry: 2019 (New)
19. Campbell: How to Keep the Soup Simmering? (Updated)
20. Nintendo: Could the Switch Turn on Gamers? (Updated)
21. Samsung Electronics 2019 (Updated)
22. Emirates Airline (Updated)
23. General Motors in 2019 (Updated)
24. Johnson & Johnson (Updated)
25. Procter & Gamble (Updated)
26. Ascena: Still Struggling in Speciality Retail (Updated)
27. The Boston Beer Company: Brewing up Success? (Updated)
28. McDonald’s in 2019 (Updated)
29. Lime: Is Bike Sharing the Next Uber? (New)
30. United Way Worldwide (Updated)
31. Alibaba Group: Rivals at the Gate? (New)
32. Apple Inc.: Where’s the Next Innovation? (Updated)
33. Jetblue Airways Corporation: Getting Over The “Blues”? (Updated)
34. Ford: An Auto Company In Transition (Updated)
35. Jamba Juice: Focus in on the Menu (Updated)
36. BlackBerry in 2019 (Updated)
37. Venmo: War on Cash? (New)
38. Flipkart: Winnig in India? (New)


By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.
SmartBook® 2.0
Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.
Video tutorial:

Your text has great instructor tools, like presentation slides, instructor manuals, test banks and more. Follow the steps below to access your instructor resources or watch the step-by-step video.
Steps to access instructor resources:
- To get started, visit connect.mheducation.com to sign in. (If you do not have an account, request one from your McGraw Hill rep. To find your rep, visit Find Your Rep)
- Then, under "Find a Title," search by title, author, or subject
- Select your desired title, and create a course. (You do not have to create assignments, just a course instance)
- Go to your Connect course homepage
- In the top navigation, select library to access the title's instructor resources

Affordability
Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.

Accessibility
Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.
For more information, visit our accessibility page, or contact us at accessibility@mheducation.com
Need support? We're here to help - Get real-world support and resources every step of the way.