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Strategic Management: Text and Cases

Strategic Management: Text and Cases

8th Edition
By Gregory Dess and Gerry McNamara and Alan Eisner
ISBN10: 1259278212
ISBN13: 9781259278211
Copyright: 2016

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Program Details

Part 1 Strategic Analysis

1  Strategic Management: Creating Competitive Advantages
2  Analyzing the External Environment of the Firm: Creating
    Competitive Advantages
3  Assessing the Internal Environment of the Firm
4  Recognizing a Firm’s Intellectual Assets: Moving beyond a
    Firm’s Tangible Resources

Part 2 Strategic Formulation

5  Business-Level Strategy: Creating and Sustaining
    Competitive Advantages
6  Corporate-Level Strategy: Creating Value through
    Diversification
7  International Strategy: Creating Value in Global Markets
8  Entrepreneurial Strategy and Competitive Dynamics

Part 3 Strategic Implementation

9   Strategic Control and Corporate Governance
10 Creating Effective Organizational Designs
11 Strategic Leadership: Creating a Learning Organization and
    an Ethical Organization
12 Managing Innovation and Fostering Corporate
    Entrepreneurship

Part 4 Case Analysis

13 Analyzing Strategic Management Cases