Industry Dynamics of Technological Innovation 13
Sources of Innovation 15
Types and Patterns of Innovation 43
Standards Battles and Design Dominance 67
Timing of Entry 89
Formulating Technological Innovation Strategy 107
Defining the Organization's Strategic Direction 109
Choosing Innovation Projects 129
Collaboration Strategies 153
Protecting Innovation 183
Implementing Technological Innovation Strategy 209
Organizing for Innovation 211
Managing the New Product Development Process 235
Managing New Product Development Teams 265
Crafting a Deployment Strategy 283
Creating accessible products is a priority for McGraw-Hill. We have put in place processes to make accessibility and meeting the WCAG AA guidelines part of our day-to-day development efforts and product roadmaps.
In future editions, this rubric will be reformatted to increase accessibility and usability.
McGraw-Hill sites may contain links to websites owned and operated by third parties. These links are provided as supplementary materials, and for learners’ information and convenience only. McGraw-Hill has no control over and is not responsible for the content or accessibility of any linked website.