Strategic Management of Technological Innovation 5 9781259539060 Analyze. Formulate. Implement. Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

5th Edition
By Melissa Schilling
ISBN10: 1259539067
ISBN13: 9781259539060
Copyright: 2017

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ISBN10: 1259737829 | ISBN13: 9781259737824




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ISBN10: 1259539067 | ISBN13: 9781259539060



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Program Details


Introduction 1


Industry Dynamics of Technological Innovation 13

Sources of Innovation 15

Types and Patterns of Innovation 43

Standards Battles and Design Dominance 67

Timing of Entry 89


Formulating Technological Innovation Strategy 107

Defining the Organization's Strategic Direction 109

Choosing Innovation Projects 129

Collaboration Strategies 153

Protecting Innovation 183


Implementing Technological Innovation Strategy 209

Organizing for Innovation 211

Managing the New Product Development Process 235

Managing New Product Development Teams 265

Crafting a Deployment Strategy 283