Strategic Management https://www.mheducation.com/cover-images/Jpeg_400-high/1259927628.jpeg 4 9781259927621 Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions.
Strategic Management

Strategic Management

4th Edition
By Frank Rothaermel
ISBN10: 1259927628
ISBN13: 9781259927621
Copyright: 2019
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09781259927621

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ISBN10: 1259927628 | ISBN13: 9781259927621

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

PART ONE: ANALYSIS
CHAPTER 1: What Is Strategy?
CHAPTER 2: Strategic Leadership: Managing the Strategy Process
CHAPTER 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
CHAPTER 4: Internal Analysis: Resources, Capabilities, and Core Competencies
CHAPTER 5: Competitive Advantage, Firm Performance, and Business Models
PART TWO: FORMULATION
CHAPTER 6: Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
CHAPTER 7: Business Strategy: Innovation, Entrepreneurship, and Platforms
CHAPTER 8: Corporate Strategy: Vertical Integration and Diversification
CHAPTER 9: Corporate Strategy: Strategic Alliances, Mergers and Acquisitions
CHAPTER 10: Global Strategy: Competing Around the World
PART THREE: IMPLEMENTATION
CHAPTER 11: Organizational Design: Structure, Culture, and Control
CHAPTER 12: Corporate Governance and Business Ethics
PART FOUR: MINICASES
PART FIVE: FULL-LENGTH CASES