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Small Business Management: An Entrepreneur's Guidebook https://www.mheducation.com/cover-images/Jpeg_400-high/1259538982.jpeg 8 2018 9781259538988
09781259538988
Small Business Management: An Entrepreneur's Guidebook

Small Business Management: An Entrepreneur's Guidebook, 8th Edition

ISBN10: 1259538982 | ISBN13: 9781259538988
By Mary Jane Byrd, Leon Megginson

Purchase Options

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part 1: The Dynamic Role of Small Business

Chapter 1: Starting Your Small Business

Chapter 2: Family-Owned Businesses

Chapter 3: Forms of Ownership of Small Businesses

Chapter 4: Maintaining Good Government Relations and Business Ethics

Part 2: How to Plan and Organize a Business

Chapter 5: Create, Buy, or Franchise a Small Business

Chapter 6: Planning, Organizing, and Managing a Small Business

Chapter 7: How to Obtain the Right Financing for Your Business

Part 3: How to Market Goods and Services

Chapter 8: Developing Marketing Strategies

Chapter 9: Promoting and Distributing

Part 4: How to Organize, Manage, and Operate the Business

Chapter 10: How to Obtain and Manage Human Resources and Diversity in Small Companies

Chapter 11: How to Maintain Relationships with Your Employees and Their Representatives

Chapter 12: Obtaining and Laying Out Operating Facilities

Chapter 13: Purchasing, Inventory, and Quality Control

Part 5: Basic Financial Planning and Control

Chapter 14: Basic Financial Planning

Chapter 15: Budgeting and Controlling Operations and Taxes

Chapter 17: Risk Management, Insurance, and Crime Prevention

 

Connect

By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.

SmartBook® 2.0

Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.

Your text has great instructor tools, like presentation slides, instructor manuals, test banks and more. Follow the steps below to access your instructor resources or watch the step-by-step video.

  1. To get started, visit connect.mheducation.com to sign in. (If you do not have an account, request one from your McGraw Hill rep. To find your rep, visit Find Your Rep)
  2. Then, under "Find a Title," search by title, author, or subject
  3. Select your desired title, and create a course. (You do not have to create assignments, just a course instance)
  4. Go to your Connect course homepage
  5. In the top navigation, select library to access the title's instructor resources

About the Author

Mary Jane Byrd

Mary Jane Byrd (DBA, IPMA-SCP) is professor of accounting and management at the University of Mobile, where she has been teaching for 32 years. She and her husband operate a small business that they founded in 1974. Dr. Byrd is certified by the International Public Management Association and participates with the Academy of Management, United States Association for Small Business and Entrepreneurship. She also serves on the editorial board for the International Journal of Public Administration and the boards of various local organizations. She has presented refereed papers both in the United Sates and England, and has coauthored eight business textbooks. Various awards include: Teacher of the Year, several Outstanding Service Awards for local organizations, University of Mobile Research Award, and Who's Who. Her hobbies include water sports, reading, travel, and writing. She is married to Gerald Byrd, and they have three daughters: Kari, Julli, and Cori.

Leon Megginson

Affordability

Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.

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Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.

For more information, visit our accessibility page, or contact us at accessibility@mheducation.com

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