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Retailing Management

Retailing Management

10th Edition
By Michael Levy and Barton Weitz and Dhruv Grewal
ISBN10: 1259573087
ISBN13: 9781259573088
Copyright: 2019
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ISBN10: 126016554X | ISBN13: 9781260165548

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ISBN10: 1259573087 | ISBN13: 9781259573088

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ISBN10: 1260165582 | ISBN13: 9781260165586

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ISBN10: 1260277089 | ISBN13: 9781260277081

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

SECTION I THE WORLD OF RETAILING 
1 Introduction to the World of Retailing 
2 Types of Retailers 
3 Multichannel and Omnichannel Retailing 
4 Customer Buying Behavior 
SECTION II RETAILING STRATEGY 
5 Retail Market Strategy 
6 Financial Strategy 
7 Retail Locations 
8 Retail Site Location 
9 Information Systems and Supply Chain Management 
10 Customer Relationship Management 
SECTION III MERCHANDISE MANAGEMENT 
11 Managing the Merchandise Planning Process 
12 Buying Merchandise 
13 Retail Pricing 
14 Retail Communication Mix  
SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT 
15 Human Resources and Managing the Store 
16 Store Layout, Design, and Visual Merchandising 
17 Customer Service 
SECTION V CASES
Cases
Glossary 
Index