Practice Marketing Connect Online Access
Practice Marketing Connect Online Access

Practice Marketing Connect Online Access

1st Edition
By Dave McCool
Copyright: 2013

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ISBN10: 1260195198 | ISBN13: 9781260195194


The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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About the Author

Dave McCool

Dave McCool has been in the software industry for over 20 years. He co-founded Muzzy Lane Software in 2002 and serves as its President and CEO. Dave has played a key role in the design of Muzzy Lane's software and games. He led Muzzy Lane's very successful launch of the Making History Gaming Headquarters, an interactive website that allows Making History players to chat, share game mods, review and rate content, and post After Action Reports. Prior to Muzzy Lane Dave co-founded Aptis Communications, a VC funded developer of carrier- class networking products, in 1997. As Director of Software Dave built and ran a 25 person software group and was the architect of the Aptis software system. The company was sold to Nortel Networks in 1998 and went on to do more than $600 million dollars in revenue from its CVX product line. Dave began his career at Shiva Corporation, a developer of network-based peripherals, in 1987 as the 3rd employee. During his 10 years at Shiva he rose from Software Engineer to Business Unit Manager, also playing key software design and management roles along the way. Shiva went public in a very successful IPO in 1994. Dave graduated from MIT in 1987 with a BS in Electrical Engineering and Computer Science.