The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World https://www.mheducation.com/cover-images/Jpeg_250-high/0071752633.jpeg
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

1st Edition
By Beverly Macy and Teri Thompson
Copyright: 2011

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ISBN10: 0071752633 | ISBN13: 9780071752633

$31.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

1. Real-Time: The Now Lens
2. How We Communicate Has Changed Forever
3. The Power of Conversation and Engagement
4. Real-Time Marketing Strategies
5. Real-Time Marketing Case Studies: Peer- to-Peer Learning
6. Analytics & Metrics
7. There’s an App for That and Why It Matters to Your Brand
8. Resources