The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
1st EditionCopyright: 2013
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
Foreword by John Paul DeJoria
Acknowledgments
Part I
R&D
Chapter 1
Out of the Blue
Chapter 2
A Brief History of Tequila
Chapter 3
The Taste Test
Part II
Brand Building
Chapter 4
Hollywood Star
Chapter 5
By the Seat of Our Pants
Chapter 6
The High Life
Part III
Sustainable Development
Chapter 7
A Rude Awakening
Chapter 8
Loose Ends
Chapter 9
Patrón Today
Epilogue
No Regrets
Apertif
Marking the Patrón Way
Notes
Index
Foreword by John Paul DeJoria
Acknowledgments
Part I
R&D
Chapter 1
Out of the Blue
Chapter 2
A Brief History of Tequila
Chapter 3
The Taste Test
Part II
Brand Building
Chapter 4
Hollywood Star
Chapter 5
By the Seat of Our Pants
Chapter 6
The High Life
Part III
Sustainable Development
Chapter 7
A Rude Awakening
Chapter 8
Loose Ends
Chapter 9
Patrón Today
Epilogue
No Regrets
Apertif
Marking the Patrón Way
Notes
Index
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