The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone https://www.mheducation.com/cover-images/Jpeg_400-high/0071788182.jpeg 1 9780071788182
The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone

The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone

1st Edition
By Jed Alpert
ISBN10: 0071788182
ISBN13: 9780071788182
Copyright: 2012
09780071788182

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ISBN10: 0071788182 | ISBN13: 9780071788182

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Program Details

Acknowledgments
Introduction
1 Why Mobile?
2 Being In Social Media Is Not Enough, You Have To Invite Everyone Back To Your Place
3 Step 1: Make The One-To-One Connection
4 Step 2: Discover The One-To-One Opportunities
5 Step 3: Inspire Action
6 Step 4: Develop A Long-Term Relationship
7 Use Data To Increase Conversions By Streamlining Users’ Experience
8 One-To-One Transforms Whole Companies
9 One-To-One Transforms Communications For Everyone
Conclusion
Notes
Index