Microeconomics and Behavior https://www.mheducation.com/cover-images/Jpeg_400-high/0078021693.jpeg 9 9780078021695 Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become “Economic Naturalists” who see the mundane details of ordinary existence in a sharp new light. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.
Microeconomics and Behavior

Microeconomics and Behavior

9th Edition
By Robert Frank
ISBN10: 0078021693
ISBN13: 9780078021695
Copyright: 2015
09780078021695

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.

Loose-Leaf Purchase

  • Purchase un-bound 3-ring binder ready textbook
  • Flexibility and ease of selecting chapters to take where you want to go

What are my shipping options?


ISBN10: 0077723767 | ISBN13: 9780077723767

Purchase

$215.00

Hardcopy

Receive via shipping:

  • Bound book containing the complete text
  • Full color
  • Hardcover or softcover

What are my shipping options?


ISBN10: 0078021693 | ISBN13: 9780078021695

Purchase

$286.33

Connect

  • Personalize your learning, save time completing homework, and possibly earn a better grade
  • Access to eBook, homework and adaptive assignments, videos, and study resources
  • Download free ReadAnywhere App for offline access to eBook for anytime reading
  • Connect may be assigned as part of your grade. Check with your instructor to see if Connect is used in your course.

See how Connect works >


ISBN10: 1259308219 | ISBN13: 9781259308215

6 Month

$107.00

Connect + Loose Leaf

  • Personalize your learning, save time completing homework, and possibly earn a better grade
  • Access to eBook, homework and adaptive assignments, videos, and study resources
  • Download free ReadAnywhere App for offline access to eBook for anytime reading
  • Purchase un-bound 3-ring binder ready textbook
  • Flexibility and ease of selecting chapters to take where you want to go

See how Connect works >

What are my shipping options?


ISBN10: 1259357104 | ISBN13: 9781259357107

Purchase

$257.32

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part 1: Introduction

1. Thinking Like an Economist

2. Supply and Demand

Appendix: How Do Taxes Affect Equilibrium Prices and Quantities?

Part 2: The Theory of Consumer Behavior

3. Rational Consumer Choice

Appendix: The Utility Function Approach to the Consumer Budgeting Problem

4. Individual and Market Demand

Appendix: Additional Topics in Demand Theory

5. Applications of Rational Choice and Demand Theories

6. The Economics of Information and Choice Under Uncertainty

Appendix: Search Theory and the Winner’s Curse

7. Departures from Standard Rational Choice Models (with and without Regret)

Part 3: The Theory of the Firm and Market Structure

8. Production

Appendix: Mathematical Extensions of Production Theory

9. Costs

Appendix: Mathematical Extensions of the Theory of Costs

10. Perfect Competition

11. Monopoly

12. A Game-Theoretic Approach to Strategic Behavior

13. Oligopoly and Monopolistic Competition

Part 4: Factor Markets

14. Labor

Appendix: The Economics of Workplace Safety

15. Capital

Appendix: A More Detailed Look at Exhaustible Resource Allocation

Part 5: General Equilibrium and Welfare

16. Externalities, Property Rights, and the Coase Theorem

17. General Equilibrium and Market Efficiency

18. Government

Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior

About the Author

Robert Frank

Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.

Connect

By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.

Learn More

Connect Reporting

View complete, at-a-glance reports for individual students or the whole class. Generate powerful data related to student performance across learning outcomes, specific topics, level of difficulty and more. Additionally, you can compare student performance in different sections of the course.

Learn More

LMS Integration

With a single point of access, Connect seamlessly integrates with every learning management system on the market today. Quickly access registration, attendance, assignments, grades, and course resources in real time in one, familiar location.

Implementation and digital support

We provide self-directed resources, local, on campus training, and live webinar sessions, to get you up and running in a way that works for you, and to help you get the most out of Connect. We maintain a technical support team available to both instructors and students for any questions that might arise while using Connect.

Learn More