The Micro Economy Today https://www.mheducation.com/cover-images/Jpeg_400-high/1259291812.jpeg 14 9781259291814 The Economy Today is noted for three great strengths: readability, policy orientation, and pedagogy. The accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasizes how policymakers must choose between government intervention and market reliance to resolve the core issues of what, how, and for whom to produce. This strategic choice is highlighted throughout the full range of micro, macro, and international issues, and every chapter ends with a policy issue that emphasizes the markets vs. government dilemma. The authors teach economics in a relevant context, filling chapters with the real facts and applications of economic life. Schiller is also the only principles text that presents all macro theory in the single consistent context of the AS/AD framework. The Economy Today, fourteenth edition, is thoroughly integrated with the adaptive digital tools available in McGraw-Hill’s LearnSmart Advantage Suite, proven to increase student engagement and success in the course.
The Micro Economy Today

The Micro Economy Today

14th Edition
By Bradley Schiller and Karen Gebhardt
ISBN10: 1259291812
ISBN13: 9781259291814
Copyright: 2016
09781259291814

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ISBN10: 1259294439 | ISBN13: 9781259294433

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part 1 The Economic Challenge

Chapter 1 Economics: The Core Issues

Appendix: Using Graphs

Chapter 2 The U.S. Economy: A Global View

Chapter 3 Supply and Demand

Chapter 4 The Role of Government

Part 2 Product Markets: The Basics

Chapter 5 Consumer Choice

Appendix: Indifference Curves

Chapter 6 Elasticity

Chapter 7 The Costs of Production

Part 3 Market Structure

Chapter 8 The Competitive Firm

Chapter 9 Competitive Markets

Chapter 10 Monopoly

Chapter 11 Oligopoly

Chapter 12 Monopolistic Competition

Part 4 Regulatory Issues

Chapter 13 Natural Monopolies: (De)Regulation?

Chapter 14 Environmental Protection

Chapter 15 The Farm Problem

Part 5 Factor Markets: Basic Theory

Chapter 16 The Labor Market

Chapter 17 Labor Unions

Chapter 18 Financial Markets

Part 6 Distributional Issues

Chapter 19 Taxes: Equity versus Efficiency

Chapter 20 Transfer Payments: Welfare and Social Security

Part 7 International Economics

Chapter 21 International Trade

Chapter 22 International Finance

Chapter 23 Global Poverty

About the Author

Bradley Schiller

Bradley R. Schiller has more than four decades of experience teaching introductory economics at American University, the University of Nevada, the University of California (Berkeley and Santa Cruz), and the University of Maryland. He has given guest lectures at more than 300 colleges ranging from Fresno, California, to Istanbul, Turkey. Dr. Schiller’s unique contribution to teaching is his ability to relate basic principles to current socioeconomic problems, institutions, and public policy decisions. This perspective is evident throughout The Economy Today. Dr. Schiller derives this policy focus from his extensive experience as a Washington consultant. He has been a consultant to most major federal agencies, many congressional committees, political candidates, and presidents. In addition, he has evaluated scores of government programs and helped design others. His studies of poverty, discrimination, training programs, tax reform, pensions, welfare, Social Security, and lifetime wage patterns have appeared in both professional journals and popular media. Dr. Schiller is also a frequent commentator on economic policy for television and radio, and his commentary has appeared in The Wall Street Journal, The Washington Post, The New York Times, and Los Angeles Times, among other major newspapers. Dr. Schiller received his Ph.D. from Harvard and his B.A. degree, with great distinction, from the University of California (Berkeley). On his days off, Dr. Schiller is on the tennis courts, the ski slopes, or the crystal-blue waters of Lake Tahoe. 

Karen Gebhardt

Karen Gebhardt is a faculty member in the Department of Economics and is the Director of the Online Economics Program at the University of Colorado Boulder. Dr. Gebhardt has a passion for teaching economics. She regularly instructs courses in all modalities (online, on campus, hybrid, remote) from introductory courses in macro- and microeconomics, to upper-division courses in microeconomics, international trade, and managerial economics and graduate courses in environmental economics and public finance. She is an early adopter of teaching with technology and advocates strongly for it because she sees the difference it makes in student engagement and learning. Dr. Gebhardt was the recipient of the Water Pik Excellence in Education Award in 2006 and was awarded the Best Teacher Award in 2015 while she was at Colorado State University. Dr. Gebhardt’s research interests, publications, and presentations involve the economics and online education and the economics of human–wildlife interaction. Before returning to academia, she worked as an economist at the U.S. Department of Agriculture/Animal and Plant Health Inspection Service/Wildlife Services/National Wildlife Research Center, conducting research related to the interactions of humans and wildlife. Her current research focuses on using data to improve student learning outcomes in economics education with an emphasis on improving grades and completion rates in online courses. In her free time, Dr. Gebhardt enjoys learning about new teaching methods that integrate technology and going rock climbing and camping in the Colorado Rockies and beyond.

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