Methods in Behavioral Research https://www.mheducation.com/cover-images/Jpeg_400-high/1259676986.jpeg 13 9781259676987 Methods in Behavioral Research continues to guide students toward success by helping them study smarter and more efficiently. In tandem with SmartBook, McGraw-Hill’s adaptive and personalized reading experience, Cozby and Bates provide helpful pedagogy, rich examples, and a clear voice in their approach to methodological decision-making.
Methods in Behavioral Research

Methods in Behavioral Research

13th Edition
By Paul Cozby and Scott Bates
ISBN10: 1259676986
ISBN13: 9781259676987
Copyright: 2018
Product Details +
Read more +

Lowest Price

Rent eBook (180 Days)

video thumbnail
video thumbnail

Learn more about the ebook

$50.00

09781259676987

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.

McGraw-Hill eBook

  • Rent or purchase for a fraction of the printed textbook price
  • Easily highlight, take notes and search
  • Download the free ReadAnywhere App for offline access and anytime reading
  • Watch a quick video to learn more
  • Note: the eBook does not include access to Connect. If your instructor assigned Connect, click the "Digital" tab.

Rent Monthly 

$9.95/mo

or

Rent (180 Day)

$50.00

or

Lifetime

$80.00

Loose-Leaf Purchase

  • Purchase un-bound 3-ring binder ready textbook
  • Flexibility and ease of selecting chapters to take where you want to go

What are my shipping options?

ISBN10: 1259898784 | ISBN13: 9781259898785

Purchase

$130.67

Hardcopy

Receive via shipping:

  • Bound book containing the complete text
  • Full color
  • Hardcover or softcover

What are my shipping options?

ISBN10: 1259676986 | ISBN13: 9781259676987

Purchase

$133.33

Connect

  • Personalize your learning, save time completing homework, and possibly earn a better grade
  • Access to eBook, homework and adaptive assignments, videos, and study resources
  • Download free ReadAnywhere App for offline access to eBook for anytime reading
  • Connect may be assigned as part of your grade. Check with your instructor to see if Connect is used in your course.

See how Connect works >

ISBN10: 125989875X | ISBN13: 9781259898754

6 Month

$90.00

Connect + Loose Leaf

  • Personalize your learning, save time completing homework, and possibly earn a better grade
  • Access to eBook, homework and adaptive assignments, videos, and study resources
  • Download free ReadAnywhere App for offline access to eBook for anytime reading
  • Purchase un-bound 3-ring binder ready textbook
  • Flexibility and ease of selecting chapters to take where you want to go

See how Connect works >

What are my shipping options?

ISBN10: 1260277224 | ISBN13: 9781260277227

Purchase

$153.33

Connect + Hardcopy

Receive via shipping:

  • Bound, full color textbook (hardcover or softcover) plus Connect registration card
  • Online adaptive learning tools (SmartBook®/LearnSmart®)
  • Online practice questions, videos, interactives
  • Robust learning and progress reports
  • Online option of discounted loose-leaf version of the textbook

What are my shipping options?

ISBN10: 1260277216 | ISBN13: 9781260277210

Purchase

$153.34

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Contents

Preface xii

About the Authors xix

1 SCIENTIFIC UNDERSTANDING OF BEHAVIOR 1

Importance of Research Methods 2

Ways of Knowing 4

Goals of Behavioral Science 8

Basic and Applied Research 12

Study Terms 18

Review Questions 18

Activities 18

Answers 19

2 WHERE TO START 20

Research Questions, Hypotheses, and Predictions 21

Sources of Ideas 22

Types of Research Reports 28

Exploring Past Research 35

Study Terms 44

Review Questions 44

Answers 44

3 ETHICS IN BEHAVIORAL RESEARCH 45

Milgram’s Obedience Experiment 46

Historical Context of Current Ethical Standards 48

APA Ethics Code 49

Assessment of Risks and Benefits 51

Informed Consent 54

The Importance of Debriefing 59

Institutional Review Boards 60

Research with Nonhuman Animal Subjects 62

Being an Ethical Researcher: The Issue of

Misrepresentation 64

Conclusion: Risks and Benefits Revisited 68

Study Terms 71

Review Questions 71

Activities 71

Answers 73

4 FUNDAMENTAL RESEARCH ISSUES 74

Validity: An Introduction 75

Variables 75

Operational Definitions of Variables 76

Relationships Between Variables 78

Nonexperimental Versus Experimental Methods 83

Experimental Methods: Additional Considerations 92

Evaluating Research: Summary of the Three Validities 96

Study Terms 97

Review Questions 98

Activities 98

Answers 100

5 MEASUREMENT CONCEPTS 101

Reliability of Measures 102

Construct Validity of Measures 107

Reactivity of Measures 110

Variables and Measurement Scales 111

Study Terms 117

Review Questions 117

Activities 117

Answers 118

6 OBSERVATIONAL METHODS 119

Quantitative and Qualitative Approaches 120

Naturalistic Observation 121

Systematic Observation 124

Case Studies 127

Archival Research 128

Study Terms 133

Review Questions 134

Activities 134

Answers 135

7 ASKING PEOPLE ABOUT THEMSELVES: SURVEY RESEARCH 136

Why Conduct Surveys? 137

Constructing Questions to Ask 139

Responses to Questions 143

Finalizing the Survey Instrument 146

Administering Surveys 147

Survey Designs to Study Changes Over Time 150

Sampling From a Population 151

Sampling Techniques 153

Evaluating Samples 156

Reasons for Using Convenience Samples 159

Study Terms 161

Review Questions 162

Activities 162

Answers 163

8 EXPERIMENTAL DESIGN 164

Confounding and Internal Validity 165

Basic Experiments 166

Assigning Participants to Experimental Conditions 171

Study Terms 180

Review Questions 180

Activities 180

Answers 181

9 CONDUCTING EXPERIMENTS 182

Selecting Research Participants 183

Manipulating the Independent Variable 184

Measuring the Dependent Variable 190

Additional Controls 194

Final Planning Considerations 197

Analyzing and Interpreting Results 200

Communicating Research to Others 200

Study Terms 202

Review Questions 202

Activities 203

Answers 204

10 COMPLEX EXPERIMENTAL DESIGNS 205

Increasing the Number of Levels of an Independent Variable 206

Increasing the Number of Independent Variables: Factorial Designs 208

Outcomes of a 2 × 2 Factorial Design 213

Assignment Procedures and Factorial Designs 216

Increasing the Number of Levels of an Independent Variable 218

Factorial Designs with Three or More Independent Variables 219

Study Terms 222

Review Questions 222

Activities 223

Answers 223

11 SINGLE-CASE, QUASI-EXPERIMENTAL, AND DEVELOPMENTAL RESEARCH 224

Single-Case Experimental Designs 225

Quasi-Experimental Designs 229

Developmental Research Designs 238

Study Terms 243

Review Questions 243

Activities 244

12 UNDERSTANDING RESEARCH RESULTS: DESCRIPTION AND CORRELATION 246

Scales of Measurement: A Review 247

Describing Results 248

Frequency Distributions 250

Descriptive Statistics 252

Graphing Relationships 253

Correlation Coefficients: Describing the Strength of Relationships 255

Effect Size 260

Regression Equations 261

Multiple Correlation/Regression 262

The Third-Variable Problem 264

Structural Equation Modeling 265

Study Terms 267

Review Questions 267

Activities 268

Answers 269

13 UNDERSTANDING RESEARCH RESULTS: STATISTICAL INFERENCE 270

Samples and Populations 271

Inferential Statistics 272

Null and Research Hypotheses 272

Probability and Sampling Distributions 273

Group Differences: The t and F Tests 276

Type I and Type II Errors 282

Choosing a Significance Level 285

Interpreting Nonsignificant Results 286

Choosing a Sample Size: Power Analysis 288

The Importance of Replications 289

Significance of a Pearson r Correlation Coefficient 289

Computer Analysis of Data 289

Selecting the Appropriate Statistical Test 290

Study Terms 293

Review Questions 294

Activities 294

Answers 295

14 GENERALIZATION 296

Generalizing to Other Populations 297

Generalizing Across Methods 303

Supporting Good External Validity 305

The Importance of Replications 306

Evaluating Generalizations via Literature Reviews and Meta-analyses 310

Using Research to Improve Lives 312

Study Terms 313

Review Questions 314

Activities 314

APPENDIX A: REPORTING RESEARCH 315

Introduction 315

Writing Your Report 316

Formatting Your Report 322

Organization of the Report 324

The Use of Headings 335

Citing and Referencing Sources 336

Abbreviations 345

Reporting Numbers and Statistics 346

Conclusion: Written Reports 348

Paper and Poster Presentations 348

Sample Paper 352

APPENDIX B: ETHICAL PRINCIPLES OF PSYCHOLOGISTS

AND CODE OF CONDUCT 371

Preamble 371

General Principles 372

Standard 8: Research and Publication 374

APPENDIX C: STATISTICAL TESTS 378

Descriptive Statistics 378

Statistical Significance and Effect Size 381

Glossary 399

References 407

Index 419

About the Author

Paul Cozby

Paul C. Cozby is Professor of Psychology at California State University, Fullerton, and Northcentral University. Dr. Cozby was an undergraduate at the University of California, Riverside, and received his Ph.D. in psychology from the University of Minnesota. He is a fellow of the American Psychological Association, member of the Association for Psychological Science, and has served as officer of the Society for Computers in Psychology. He is Executive Officer of the Western Psychological Association. He is the author of Using Computers in the Behavioral Sciences and co-editor with Daniel Perlman of Social Psychology.

Scott Bates

Scott C. Bates is a Professor of Psychology, Associate Dean of the School of Graduate Studies, and Associate Vice President for Research at Utah State University. He earned a B.S. in Psychology from Whitman College, an M.S. in Psychology from Western Washington University, and a Ph.D. in social psychology from Colorado State University. His research interests and experiences are varied. He has conducted research in areas as wide-ranging as adolescent problem behavior and problem-behavior prevention, teaching and learning in higher education, and the psychology consequences of growing and tending plants in outer space.

Affordability

Find out more about our affordable course material programs.

Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.

Learn more about Inclusive Access here.

When your students still want a book but don't want to keep it, McGraw-Hill's Textbook Rental program provides students with our latest editions at our most affordable hardcover prices.

Learn more about our Textbook Rental program.

Want more information?

Our Learning Technology Representatives can help.



Connect

By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.

Learn More



SmartBook

Available within Connect, SmartBook actively tailors content to the individual student- The more a student interacts with SmartBook, the better it gets to know what they know and what they don’t know, helping students to maximize study time. By providing students with a safe place to make mistakes, showing them the areas they need to work on most, and by giving them consistent, personalized feedback at the exact moment they need it, SmartBook helps them to bridge their knowledge gaps and come to class prepared.

Learn More



Power of Process

At the higher end of Bloom’s taxonomy, Power of Process guides students through the process of critical reading, analysis, and writing. Faculty select content, such as journal articles, and strategies for students to use to analyze and comment upon the content, gaining insight into students’ application of the scientific method. For students, Power of Process offers a guided visual approach to exercising critical thinking skills to apply before, during, and after reading.


Interactivities

Interactivities allow students to experience and apply their understanding of Psychology to the world with fun and stimulating activities.

Newsflash exercises

Newsflash exercises tie current news stories to key psychological principles and learning objectives while assessing students on their ability to make connections between real life and research findings.

Concept Clips

Concept Clips help students break down key themes and difficult concepts in Psychology. Using easy-to-understand analogies, visual cues, and colorful animations, Concept Clips make Psychology meaningful to everyday life.

How to Access Instructor Tools for your Course


Your text has great instructor tools – like presentation slides, instructor manuals, test banks and more. Follow the steps below to access your instructor resources or watch the step-by-step video.
  1. To get started, you'll need to visit connect.mheducation.com to sign in. (If you do not have an account, you'll need to request one from your MH rep. To find your rep – visit the Find Your Rep page).
  2. Then, under "Find a Title," you'll search by title, author or subject.
  3. Select your desired title and create a course. (Note – you do not have to create assignments, just a course instance)
  4. Then go to your Connect course homepage.
  5. In the top navigation, select library to access the instructor resources that accompany the title.