The McGraw-Hill 36-Hour Course: Online Marketing https://www.mheducation.com/cover-images/Jpeg_250-high/0071743863.jpeg
The McGraw-Hill 36-Hour Course: Online Marketing

The McGraw-Hill 36-Hour Course: Online Marketing

1st Edition
By Lorrie Thomas
Copyright: 2011

Purchase Options

We’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success.

Product


ISBN10: 0071743863 | ISBN13: 9780071743860

$21.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Chapter 1. Building a Web Marketing Foundation; Chapter 2. Planning the Web Site; Chapter 3. Building a Web Site; Chapter 4. Content Marketing; Chapter 5. Blogging; Chapter 6. Social Media Marketing; Chapter 7. Web Analytics; Chapter 8. Search Engine Optimization; Chapter 9. Online Advertising/Search Engine Marketing; Chapter 10. Email Marketing; Chapter 11. Online Public Relations; Chapter 12. Managing Multi-Tasking Web Marketing