Marketing Loose Leaf
– Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.  
- Offers a career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. 
- Thorough integration of key topics that are part of the daily fabric of marketing—globalization, social media, ethics, and marketing analytics. 
- With 16 chapters, it offers the right content for a semester-long course.  

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Table of Contents

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Program Details

Part 1: Marketing In The Twenty-First Century

Chapter 1: Why Marketing Matters to You

Chapter 2: Strategic Planning

Chapter 3: The Global Environment

Part 2: Understanding Your Customer

Chapter 4: Consumer Behavior

Chapter 5: Marketing Research

Chapter 6: Product Development

Chapter 7: Segmentation, Targeting, and Positioning

Part 3: Reaching Your Customer

Chapter 8: Promotional Strategies

Chapter 9: Supply Chain and Logistics Management

Chapter 10: Pricing

Chapter 11: Retailing

Chapter 12: Personal Selling

Chapter 13: Digital & Social Media Marketing

Part 4: Responding To Your Customer

Chapter 14: Customer Relationship Management

Chapter 15: Branding

Chapter 16: Social Responsibility and Sustainability