Marketing 3 9781260088878 Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips,Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. • Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. • Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. • The right content for a semester-long course. Chapters are direct, concise,and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.


3rd Edition
By Shane Hunt and John Mello and George Deitz
ISBN10: 1260088871
ISBN13: 9781260088878
Copyright: 2021
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ISBN10: 1260088871 | ISBN13: 9781260088878



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ISBN10: 1264024282 | ISBN13: 9781264024285




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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

PART ONE Marketing in the Twenty-First Century
1. Why Marketing Matters to You 
2. Strategic Planning 
3. The Global Environment 
PART TWO Understanding Your Customer
4. Consumer Behavior 
5. Marketing Research 
6. Product Development 
7. Segmentation, Targeting, and Positioning 
PART THREE Reaching Your Customer 
8. Promotional Strategies 
9. Personal Selling 
10. Supply Chain and Logistics Management 
11. Pricing 
12. Retailing 
13. Digital and Social Media Marketing 
PART FOUR Responding to Your Customer 
14. Branding
15. Customer Relationship Management 
16. Social Responsibility and Sustainability 

About the Author

Shane Hunt

Dr. Shane Hunt received his Ph.D. in Marketing from Oklahoma State University,
where he was an AMA-Sheth Foundation and National Conference in Sales Management Doctoral Fellow. Shane is the recipient of the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars; the 2010 Lt. Col. Barney Smith Award as Professor of the Year at Arkansas State University; the 2015 Honors Professor of the Year Award at Arkansas State University; and the 2019 National Teaching Innovation Award from the Association of Collegiate Marketing Educators.

Prior to teaching, Shane used his MBA from the University of Oklahoma working for a Fortune 500 company in Tulsa. He spent eight years as a pricing analyst, product manager, and business development manager overseeing numerous mergers and acquisitions initiatives. Shane’s research has appeared in The Journal of Personal Selling and Sales Management and The Journal of Business Logistics. He has been invited to present to numerous organizations including the American Marketing Association and the National Conference in Sales Management. In addition to his role as a professor and dean, Shane also serves as a consultant, speaker, and board member for businesses and nonprofit organizations across the country.

Today, Shane serves as the dean of the College of Business and a professor of marketing at Idaho State University. He lives in Pocatello, Idaho, with his wife Jenifer; they have two children, Andrew and Sarah.

John Mello

Dr. John Mello received his PhD from the University of Tennessee. John is a well-respected educator at both the undergraduate and graduate levels and is the recipient of the 2012 Excellence in Teaching Award from the Arkansas State University College of Business. Prior to completing his PhD, John spent 28 years in the consumer packaged goods industry in a variety of positions at Unilever and Playtex Products. John holds a bachelor’s degree from Central Connecticut State University, and master’s degrees from the University of New Haven and Wilmington College. John’s research has appeared in leading journals, including The Journal of Business Logistics, Transportation Journal, and the International Journal of Physical Distribution and Logistics Management, and he has presented to leading conferences, including the Decisions Sciences Institute and the Marketing Management Association. John serves on the editorial review boards of multiple leading journals, including the Journal of Business Logistics and Transportation Journal. John is a professor of marketing and the director for the Center for Supply Chain Management at Arkansas State University. He lives in Jonesboro, Arkansas, with his wife Sandra; they have two adult daughters, Abby and Katie. 

George Deitz

Dr. Deitz is an Associate Professor in the Department of Marketing and Supply Chain Management and the Director of the Customer NeuroInsights Research Laboratory (CNRL) at The University of Memphis. He received his Ph.D. from The University of Alabama and hold Bachelors and Master’s degrees from West Virginia University. Prior to beginning his academic career, he worked for more than 10 years as a sales and marketing executive for several leading software companies. Dr. Deitz’ substantive research involves strategic marketing issues, primarily in the context of services, retail, and “creative industries” (e.g., software development, film). In his role as Director of FCBE’s new “neuro” lab, he also pursues research opportunities that emphasize the application of physiological and neurological measurement systems in studying the influence of attention and emotion upon decision making. His work has been published in a number of leading journals, including the Journal of Business Venturing, Journal of Services Research, Journal of Public Policy and Marketing, Industrial Marketing Management, Psychology and Marketing, and the Journal of Business Logistics. His research has been recognized at a number of international conferences, including the AMA Summer Educators’ and the Society of Marketing Science conferences. In addition, Dr. Deitz serves on the editorial review board for the Journal of Advertising, the Journal of Supply Chain Management, and the International Journal of Physical Distribution and Logistics Management. 


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