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Management Strategy: Achieving Sustained Competitive Advantage, 3rd Edition
ISBN10: 1259345483 | ISBN13: 9781259345487
© 2017
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A Simple but Disciplined Approach to Achieving Sustained Competitive Advantage
The Third Edition of Management Strategy is designed to provide employees of an organization with the tools needed to participate in the process of crafting and implementing an organization’s strategy.
Unlike other books that purport to give instruction in the fundamentals of strategy but often miss the most basic idea, this book explains how the purpose of strategy is to make a series of moves that are designed to achieve sustained competitive advantage.
Chapter 1 Winning Moves
PART 1 EXTERNAL AND INTERNAL ANALYSIS
Chapter 2 External Analysis
Chapter 3 Internal Analysis
PART 2 MAKING MOVES
Chapter 4 Positioning, Tactics, and Timing
Chapter 5 Corporate-Level Strategy and Diversification
Chapter 6 Globalization
Chapter 7 Innovation and Entrepreneurship
PART THREE IMPLEMENTATION AND REINVENTION
Chapter 8 Implementation
Chapter 9 Continuous Reinvention
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