Management Strategy: Achieving Sustained Competitive Advantage 3 9781259345487 A Simple but Disciplined Approach to Achieving Sustained Competitive Advantage The Third Edition of Management Strategy is designed to provide employees of an organization with the tools needed to participate in the process of crafting and implementing an organization’s strategy. Unlike other books that purport to give instruction in the fundamentals of strategy but often miss the most basic idea, this book explains how the purpose of strategy is to make a series of moves that are designed to achieve sustained competitive advantage.
Management Strategy: Achieving Sustained Competitive Advantage

Management Strategy: Achieving Sustained Competitive Advantage

3rd Edition
By Alfred Marcus and Anne Cohen
ISBN10: 1259345483
ISBN13: 9781259345487
Copyright: 2017
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ISBN10: 1259345483 | ISBN13: 9781259345487



The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Chapter 1 Winning Moves


Chapter 2 External Analysis

Chapter 3 Internal Analysis


Chapter 4 Positioning, Tactics, and Timing

Chapter 5 Corporate-Level Strategy and Diversification

Chapter 6 Globalization

Chapter 7 Innovation and Entrepreneurship


Chapter 8 Implementation

Chapter 9 Continuous Reinvention



About the Author

Alfred Marcus

Currently the Edson Spence Chair of Strategic Management at the University of Minnesota, Carlson School of Management. He has been on the faculty at Minnesota since 1984. His articles have appeared in the Strategic Management Journal, Academy of Management Journal, Academy of Management Review, and Organization Science among other places. He is the author or co-author of 10 other books. His PH.D is from Harvard and he has undergraduate and graduate degrees from the University of Chicago. Prior to the joining Minnesota’s faculty he taught at the University of Pittsburgh Graduate School of Business and was a research scientist at the Battelle Human Affairs Research Centers in Seattle, Washington.

Anne Cohen

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