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Management Strategy: Achieving Sustained Competitive Advantage https://www.mheducation.com/cover-images/Jpeg_400-high/1259345483.jpeg 3 2017 9781259345487 <P class=MsoNormal style="MARGIN: 0in 0in 10pt" align=center><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; LINE-HEIGHT: 115%"><FONT face=Calibri>A Simple but Disciplined Approach to Achieving Sustained Competitive Advantage<?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></FONT></SPAN></B></P><P class=MsoNormal style="MARGIN: 0in 0in 10pt"><o:p><FONT face=Calibri>&nbsp;</FONT></o:p></P><P class=MsoNormal style="MARGIN: 0in 0in 10pt"><FONT face=Calibri>The Third Edition of <I style="mso-bidi-font-style: normal">Management Strategy </I>is designed to provide employees of an organization with the tools needed to participate in the process of crafting and implementing an organization’s strategy. <o:p></o:p></FONT></P><P class=MsoNormal style="MARGIN: 0in 0in 10pt"><FONT face=Calibri>Unlike other books that purport to give instruction in the fundamentals of strategy but often miss the most basic idea, this book explains how the purpose of strategy is to make a series of moves that are designed to achieve sustained competitive advantage.</FONT><o:p></o:p></P>
09781259345487
Management Strategy: Achieving Sustained Competitive Advantage
Management Strategy: Achieving Sustained Competitive Advantage

Management Strategy: Achieving Sustained Competitive Advantage, 3rd Edition

ISBN10: 1259345483 | ISBN13: 9781259345487
By Alfred Marcus and Anne Cohen
© 2017

Purchase Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Instructor Details

A Simple but Disciplined Approach to Achieving Sustained Competitive Advantage

 

The Third Edition of Management Strategy is designed to provide employees of an organization with the tools needed to participate in the process of crafting and implementing an organization’s strategy.

Unlike other books that purport to give instruction in the fundamentals of strategy but often miss the most basic idea, this book explains how the purpose of strategy is to make a series of moves that are designed to achieve sustained competitive advantage.

Chapter 1 Winning Moves

PART 1 EXTERNAL AND INTERNAL ANALYSIS

Chapter 2 External Analysis

Chapter 3 Internal Analysis

PART 2 MAKING MOVES

Chapter 4 Positioning, Tactics, and Timing

Chapter 5 Corporate-Level Strategy and Diversification

Chapter 6 Globalization

Chapter 7 Innovation and Entrepreneurship

PART THREE IMPLEMENTATION AND REINVENTION

Chapter 8 Implementation

Chapter 9 Continuous Reinvention

 

 

About the Author

Alfred Marcus

Currently the Edson Spence Chair of Strategic Management at the University of Minnesota, Carlson School of Management. He has been on the faculty at Minnesota since 1984. His articles have appeared in the Strategic Management Journal, Academy of Management Journal, Academy of Management Review, and Organization Science among other places. He is the author or co-author of 10 other books. His PH.D is from Harvard and he has undergraduate and graduate degrees from the University of Chicago. Prior to the joining Minnesota’s faculty he taught at the University of Pittsburgh Graduate School of Business and was a research scientist at the Battelle Human Affairs Research Centers in Seattle, Washington.

Anne Cohen

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