M: Marketing https://www.mheducation.com/cover-images/Jpeg_400-high/1259446298.jpeg
M: Marketing

M: Marketing

5th Edition
By Dhruv Grewal and Michael Levy
ISBN10: 1259446298
ISBN13: 9781259446290
Copyright: 2017
Product Details +

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.

Connect

  • Personalize your learning, save time completing homework, and possibly earn a better grade
  • Access to eBook, homework and adaptive assignments, videos, and study resources
  • Download free ReadAnywhere App for offline access to eBook for anytime reading

See how Connect works >


ISBN10: 1259737683 | ISBN13: 9781259737688

6 Month

$90.00

Loose-Leaf Purchase

  • Purchase un-bound 3-ring binder ready textbook
  • Flexibility and ease of selecting chapters to take where you want to go

What are my shipping options?


ISBN10: 1259830233 | ISBN13: 9781259830235

Purchase

$106.67

Connect + Loose Leaf

  • Personalize your learning, save time completing homework, and possibly earn a better grade
  • Access to eBook, homework and adaptive assignments, videos, and study resources
  • Download free ReadAnywhere App for offline access to eBook for anytime reading
  • Purchase un-bound 3-ring binder ready textbook
  • Flexibility and ease of selecting chapters to take where you want to go

See how Connect works >

What are my shipping options?


ISBN10: 1259896633 | ISBN13: 9781259896637

Purchase

$153.31

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

section one

ASSESSING THE MARKETPLACE

Chapter 1 Overview of Marketing

Chapter 2 Developing Marketing Strategies and a Marketing Plan

Chapter 3 Social and Mobile Marketing

Chapter 4 Marketing Ethics

Chapter 5 Analyzing the Marketing Environment

section two

UNDERSTANDING THE MARKETPLACE

Chapter 6 Consumer Behavior

Chapter 7 Business-to-Business Marketing

Chapter 8 Global Marketing

section three

TARGETING THE MARKETPLACE

Chapter 9 Segmentation, Targeting, and Positioning

Chapter 10 Marketing Research

section four

VALUE CREATION

Chapter 11 Product, Branding, and Packaging Decisions

Chapter 12 Developing New Products

Chapter 13 Services: The Intangible Product

section five

VALUE CAPTURE

Chapter 14 Pricing Concepts for Establishing Value

section six

VALUE DELIVERY: DESIGNING THE CHANNEL AND SUPPLY CHAIN

Chapter 15 Supply Chain and Channel Management

Chapter 16 Retailing and Omnichannel Marketing

section seven

VALUE COMMUNICATION

Chapter 17 Integrated Marketing Communications

Chapter 18 Advertising, Public Relations, and Sales Promotions

Chapter 19 Personal Selling and Sales Management