Loose-Leaf Edition Understanding Business: The Core https://www.mheducation.com/cover-images/Jpeg_400-high/1259869296.jpeg 1 9781259869297
Loose-Leaf Edition Understanding Business: The Core

Loose-Leaf Edition Understanding Business: The Core

1st Edition
By William Nickels and James McHugh and Susan McHugh
ISBN10: 1259869296
ISBN13: 9781259869297
Copyright: 2016
Product Details +
09781259869297

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments

Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment

Chapter 2 Understanding Economics and How It Affects Business

Chapter 3 Doing Business in Global Markets

Chapter 4 Demanding Ethical and Socially Responsible Behavior

 

Part 2: Business Ownership: Starting a Small Business

Chapter 5 How to Form a Business

Chapter 6 Entrepreneurship and Starting a Small Business

 

Part 3: Business Management: Empowering Employees to Satisfy Customers

Chapter 7 Management and Leadership

Chapter 8 Structuring Organizations for Today's Challenges

Chapter 9 Production and Operations Management

Chapter 10 Motivating Employees

 

Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Chapter 11 Human Resource Management: Finding and Keeping the Best Employees

Chapter 12 Dealing with Union and Employee–Management Issues

 

Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Chapter 13 Marketing: Helping Buyers Buy

Chapter 14 Managing the Marketing Mix: Product, Price, Place, and Promotion

 

Part 6: Managing Financial Resources

Chapter 15 Understanding Accounting and Financial Information

Chapter 16 Financial Management

Chapter 17 Using Securities Markets for Financing and Investing Opportunities

Chapter 18 Money, Financial Institutions, and the Federal Reserve

 

Bonus Chapters (Available within SmartBook with purchase of Connect)

Bonus Chapter A Working Within the Legal Environment

Bonus Chapter B Using Technology to Manage Information

Bonus Chapter C Managing Risk

Bonus Chapter D Managing Personal Finances

 

About the Author

William Nickels

Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years’ experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.

James McHugh

Jim McHugh holds an M.B.A. degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management are-as at both the undergraduate and graduate levels. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive.

Susan McHugh

Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an M.Ed. degree from the University of Missouri and completed her coursework for a Ph.D. in education administration with a specialty in adult learn-ing theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.

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