Loose-Leaf Edition Understanding Business: The Core https://www.mheducation.com/cover-images/Jpeg_250-high/1259869296.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png

Nickels' Understanding Business:The Core reflects the latest business practices and developments including the Trans-Pacific Partnership, post-financial crisis and recession, Affordable Care Act, mobile/social/on-demand marketing, Generation Z, and more. Developed upon request of faculty, The Core is a more brief, value-priced 18-chapter version of the #1 selling Nickels Understanding Business with condensed marketing coverage and tightened content throughout.


This briefer, value-priced package delivers a platinum experience that:


Improves Student PerformanceUnderstanding Business: The Core puts students at the center.  It’s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business, and the only program to offer SmartBook, the learning tool that prepares students for class by guiding them through readings that you assign.


Enhances your Teaching—The authors are dedicated to supporting your teaching and your student’s learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs.  This is the only author-team on the market that carefully review each and every resource to ensure cohesion.


Accessible to All—This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability.  What’s more, The Core earned a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components.


Give your students the platinum experience. Choose Understanding Business: The Core.

See all program features.

Table of Contents

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Program Details

Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments

Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment

Chapter 2 Understanding Economics and How It Affects Business

Chapter 3 Doing Business in Global Markets

Chapter 4 Demanding Ethical and Socially Responsible Behavior


Part 2: Business Ownership: Starting a Small Business

Chapter 5 How to Form a Business

Chapter 6 Entrepreneurship and Starting a Small Business


Part 3: Business Management: Empowering Employees to Satisfy Customers

Chapter 7 Management and Leadership

Chapter 8 Structuring Organizations for Today's Challenges

Chapter 9 Production and Operations Management

Chapter 10 Motivating Employees


Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Chapter 11 Human Resource Management: Finding and Keeping the Best Employees

Chapter 12 Dealing with Union and Employee–Management Issues


Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Chapter 13 Marketing: Helping Buyers Buy

Chapter 14 Managing the Marketing Mix: Product, Price, Place, and Promotion


Part 6: Managing Financial Resources

Chapter 15 Understanding Accounting and Financial Information

Chapter 16 Financial Management

Chapter 17 Using Securities Markets for Financing and Investing Opportunities

Chapter 18 Money, Financial Institutions, and the Federal Reserve


Bonus Chapters (Available within SmartBook with purchase of Connect)

Bonus Chapter A Working Within the Legal Environment

Bonus Chapter B Using Technology to Manage Information

Bonus Chapter C Managing Risk

Bonus Chapter D Managing Personal Finances