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Loose Leaf for Business Communication:  Developing Leaders for a Networked World

Loose Leaf for Business Communication: Developing Leaders for a Networked World

2nd Edition
By Peter Cardon
ISBN10: 1259303489
ISBN13: 9781259303487
Copyright: 2016

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ISBN10: 1259303489 | ISBN13: 9781259303487

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$178.33

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part One: Introduction to Business Communication

Chapter 1: Establishing Credibility

Part Two: Principles of Interpersonal Communication

Chapter 2: Interpersonal Communication and Emotional Intelligence

Chapter 3: Team Communication and Difficult Conversations

Chapter 4: Communicating Across Cultures

Part Three: Principles for Business Messages

Chapter 5: Creating Effective Business Messages

Chapter 6: Improving Readability with Style and Design

Chapter 7: E-mail and Other Traditional Tools for Business Communication

Chapter 8: Social Media for Business Communication

Part Four: Types of Business Messages

Chapter 9: Routine Business Messages

Chapter 10: Persuasive Messages

Chapter 11: Bad-News Messages

Part Five: Reports and Presentations

Chapter 12: Research and Business Proposals and Planning for Business Proposals

Chapter 13: Completing Business Proposals and Business Reports

Chapter 14: Planning Presentations

Chapter 15: Delivering Presentations

Chapter 16: Employment Communication

Appendixes:

Appendix A: Punctuation, Number Usage, and Grammar

Appendix B: Formatting for Letters and Memos

Bonus Chapters

Available only at www.mcgrawhill.com or in the e-Book within McGraw-Hill Connect® Business Communication

Bonus Chapter: Crisis Communication and Public Relations Messages

Bonus Appendix: Creating Proposals and Business Plans