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Lesikar's Business Communication: Connecting in a Digital World https://www.mheducation.com/cover-images/Jpeg_400-high/0073403210.jpeg 13 2014 9780073403212 This 13th edition of Lesikar&#39s Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar&#39s classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.
09780073403212
Lesikar's Business Communication: Connecting in a Digital World

Lesikar's Business Communication: Connecting in a Digital World, 13th Edition

ISBN10: 0073403210 | ISBN13: 9780073403212
By Kathryn Rentz, Paula Lentz
© 2014

Purchase Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Purchase Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Additional Product Information:

This 13th edition of Lesikar&#39s Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar&#39s classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.

PART ONE: INTRODUCTION

Chapter 1: Understanding Workplace Communication

Chapter 2: Communicating Across Cultures

PART TWO: FUNDAMENTALS OF BUSINESS WRITING

Chapter 3: Adapting Your Words to Your Readers

Chapter 4: Constructing Clear Sentences and Paragraphs

Chapter 5: Writing for a Positive Effect

PART THREE: BASIC PATTERNS OF BUSINESS MESSAGES

Chapter 6: Developing Your Writing Process and Choosing the Best Form

Chapter 7: Getting to the Point in Good-News and Neutral Messages

Chapter 8: Maintaining Goodwill in Bad-News Messages

Chapter 9: Making Your Case with Persuasive Messages and Proposals

Chapter 10: Conducting a Winning Job Campaign

PART FOUR: FUNDAMENTALS OF REPORT WRITING

Chapter 11: Preparing Informative and Influential Business Reports

Chapter 12: Choosing the Right Type of Report

Chapter 13: Conducting Research for Decision Makers

Chapter 14: Using Visuals to Make Your Point

PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATION

Chapter 15: Communicating Effectively in Meetings and Conversations

Chapter 16: Delivering Oral Reports and Business Speeches

PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS

Chapter 17: Leveraging Technology for Better Writing

Chapter 18: Conveying Professionalism Through Correctness

APPENDICES

APPENDIX A - Corrections for the Self-Administered Diagnostic Test of Correctness

APPENDIX B - Physical Presentation of Letters, Memos, and Reports

APPENDIX C - General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and Formatting

APPENDIX D - Grading Codes and Checklists: Messages and Reports

APPENDIX E - Documentation and the Bibliography

Connect

By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.

SmartBook® 2.0

Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.

Video tutorial:

Your text has great instructor tools, like presentation slides, instructor manuals, test banks and more. Follow the steps below to access your instructor resources or watch the step-by-step video.

Steps to access instructor resources:

  1. To get started, visit connect.mheducation.com to sign in. (If you do not have an account, request one from your McGraw Hill rep. To find your rep, visit Find Your Rep)
  2. Then, under "Find a Title," search by title, author, or subject
  3. Select your desired title, and create a course. (You do not have to create assignments, just a course instance)
  4. Go to your Connect course homepage
  5. In the top navigation, select library to access the title's instructor resources

About the Author

Kathryn Rentz

Dr. Kathryn Rentz is a Professor of English at the University of Cincinnati. She taught her first business writing class as a doctoral student at the University of Illinois at Urbana-Champaign in the early 1980s and has been teaching workplace writing ever since. She helped establish the University of Cincinnati’s professional writing program and has served as its coordinator. She has also won the English Department’s teaching award, directed the department’s graduate program, and helped direct the composition program.

Dr. Rentz’s affiliation with the Association for Business Communication goes back to her beginnings as a business writing teacher. She has performed many roles for the ABC, including serving on the board of directors and chairing the publications board. She served two terms as an Associate Editor of the Journal of Business Communication and was Interim Editor from 2000–2001, for which she won the Francis W. Weeks Award of Merit. In 2008 she won the ABC’s Meada Gibbs Outstanding Teacher Award. In 2011 she was elected Second Vice President for the association. She served as President in 2013–2014 and Past President in 2014–2015. In 2018 she won the Distinguished Member Award.

Dr. Rentz has published articles on business communication pedagogy and research in such journals as Business Communication Quarterly, the Journal of Business Communication, Technical Communication Quarterly, and the Journal of Business and Technical Communication. She has participated in many professional meetings and seminars over the years and is always learning from her colleagues and her students.



Paula Lentz

Dr. Paula Lentz is a Professor and Academic Program Director in the Department of Business Communication at the University of Wisconsin–Eau Claire. She teaches Business Writing, Advanced Business Writing, and MBA courses. In addition, she directs the College of Business’s Business Writing and Presentations Studio and is also a developer and coordinator of the department’s Business Writing Fundamentals Program.

Dr. Lentz is particularly interested in qualitative research that explores narratives and organizational cultures, genre theory, and writing pedagogy. She has published in such journals as Business and Professional Communication Quarterly, Wisconsin Business Education Association Journal, Equal Opportunities International, Journal of Health Administration Communication, and Qualitative Research in Organizations and Management. Her book, Rhetorical Theory and Practice in the Business Communication Classroom, co-authored with Dr. Kristen Getchell of Babson College, received the Association for Business Communication’s 2019 Distinguished Book on Business Communication award. She also serves on the Association for Business Communication’s Executive Board and leads its Academic Environment Committee.

She continues to do freelance editing and provides consulting and writing services. She received a BA from Coe College, an MA from UW–Eau Claire, and a PhD in Rhetoric and Scientific and Technical Communication from the University of Minnesota.



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