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In today's digital world, where global boundaries can be bridged in an instant, strong communication skills have never been more important. Experience Communication teaches the fundamentals of successful communication in an increasingly digital and global environment, and motivates students to confidently use digital tools and social media to represent themselves effectively in person and online.  Written for today’s digital native student, Experience Communication reflects how pervasive the mediated aspect of communication impacts our lives

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Table of Contents

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Part One

Communication Basics


1. Communication, Perception, and Your Life


Why Study Communication?

What Is Communication?

The Components of Communication


The Message

The Channel



Encoding and Decoding


Three Models of Communication

Perception Affects Communication

What Is Perception?

What Occurs in Perception?

Differences in Perception

Physiological Features

Past Experiences


Present Feelings

Errors in Perception

Self-Image and Communication

Chapter Review



2. Communicating Verbally


The Functions of Verbal Communication

The Instrumental Function

The Creative Function

The Analytical Function

The Social Function

How Words Communicate

Two Processes for Interpreting Messages

Two Kinds of Meaning

The Rules of Verbal Communication

Rules Regarding Place

Rules Regarding Conversational Partners

Rules of Engagement

Words to Avoid


Sexist Words

Racist Words

Ageist Words

Grammatical Errors

Words to Use Carefully


Overused Expressions


Words That Disguise

Strategies for Improving Your Verbal Communication

Ask, “What Did You Mean?”

Say It in Your Own Words

Describe Without Judgment

Define Your Terms

Build Your Vocabulary

Paint Pictures with Your Words

Make Accurate Observations

Make Inferences Carefully

Be Specific and Concrete

Use Figures of Speech

Use the Language of the Locals

Chapter Review



3. Communicating Nonverbally


What Is Nonverbal Communication?

How Are Verbal and Nonverbal Communication Related?

What Are Nonverbal Codes?

Bodily Movement and Facial Expression

Physical Attractiveness




Vocal Cues

Clothing and Other Artifacts

Why Are Nonverbal Codes Difficult to Interpret?

One Code Communicates a Variety of Meanings

A Variety of Codes Communicate the Same Meaning

How Can You Improve Your Nonverbal Communication?

Chapter Review



4. Communicating Through Listening


The Importance of Listening

Why Listen?

Hearing vs. Listening

Types of Listening

Listening to Discern Content and Intent

Listening for Learning

Listening for Relating

Listening for Pleasure

Attention and Listening

Attending and Focusing

Scanning and Choosing

Listening and Remembering

Barriers to Listening

Chapter Review



Part 2

Communication Contexts


5. Interpersonal Communication


What Is Interpersonal Communication?

The Changing Nature of Interpersonal Relationships

The Stages of Interpersonal Relationships

Relational Development

Relational Maintenance

Relational Deterioration

The Dark Side of Interpersonal Relationships

Improve Your Interpersonal Communication Behaviors

Using Affectionate and Supportive Communication

Influencing Others


Maintaining Behavioral Flexibility

The Healthy Interpersonal Relationship

Chapter Review




6. Intercultural Communication


Defining Intercultural Communication

Why Study Intercultural Communication?

Biases That Affect Intercultural Communication




Characteristics That Distinguish One Culture from Another

Individualistic vs. Collectivist Cultures

Uncertainty-Accepting vs. Uncertainty-Rejecting Cultures

Implicit-Rule vs. Explicit-Rule Cultures

M-Time vs. P-Time Cultures

Strategies for Improving Intercultural and Co-Cultural Communication

Chapter Review



7. Mediated Communication and Social Media


Understanding Mediated Communication

Why Study Mediated Communication?

The Forms of Mediated Communication

Mass Communication and Mass Media

The Influence of Mass Media on Behavior

The Relationship Between Mass Media and Culture 

Thinking Critically About Mass Media Messages

Computer-Mediated Communication and Social Media

The Features and Uses of Social Media

Uses and Gratifications Theory

Evaluating Your CMC Interactions 

Thinking Critically About CMC Messages 

Social Media Use Across Contexts

Interpersonal Communication 

Organizational Communication

Public Relations and Crisis Communication

Journalism and News Reporting

Political Communication

Health Communication

Global Communication

Protecting and Presenting Yourself on Social Media

Managing Your Privacy Online 

Presenting Yourself Online

Chapter Review



8. Organizational and Small-Group Communication


What Is Organizational Culture? 

Investigating Organizational Culture 

Understanding Organizational Structure

Analyzing Organizational Communication Practices

Communicating in Small Groups and Teams

Types of Small Groups

Norms and Roles in Small Groups

Group Climate and Cohesion

Decision Making and Problem Solving

Organizational Leadership

Communication Skills for Leaders

Types of Power and Leadership

Cultivating Positive Relationships in Small Groups

Interacting Effectively in Small Groups

Achieving Communication Competence

Managing Conflict

Preparing for Ethical Dilemmas

Chapter Review



Part 3

Public Speaking Basics


9. Topic Selection and Audience Analysis 


How to Select an Appropriate Topic

Survey Your Interests

Use Brainstorming

Assess Your Knowledge of and Commitment to the Topic

Determine Your Topic’s Age

Narrow Your Topic

Audience Analysis

Three Levels of Audience Analysis

Four Methods of Audience Analysis

Tips for Analyzing Your Audience 

Adapt to the Audience

Adapting Yourself

Adapting Your Language

Adapting Your Topic 

Adapting Your Purpose and Thesis Statement

Chapter Review



10. Organizing Your Presentation


The Introduction

Gaining and Maintaining Audience Attention

Arousing Audience Interest

Stating the Purpose or Thesis

Establishing Your Qualifications

Forecasting Development and Organization

The Body

The Principles of Outlining

The Rough Draft

The Sentence Outline

The Key-Word Outline

Organizational Patterns

Transitions and Signposts

Tips for Using Note Cards

The Conclusion 

The References

Chapter Review



11. Gathering Information and Supporting Materials


Gathering Information in a Digital World

Data, Information, and Knowledge

Information Literacy

Information Overload and Information Anxiety

The Information-Gathering Process

Gathering Information from Library Resources

Use Books, Articles, and Periodicals

Use Electronic Databases

Use Surveys and Statistics as Evidence

Gathering Information from the Internet

Use Search Engines and Virtual Libraries

Use Google Scholar

Use Internet Search Tools and Resources

Gathering Information Through Personal Experience and Independent Research

Experience Your Topic

Conduct Independent Research

Evaluating, Citing, and Documenting Your Sources

Evaluate Sources of Information 

Avoid Plagiarism

Chapter Review



12. Communication Apprehension and Delivery


Why Care About Delivery Skills?

What Is Delivery?

What Is Communication Apprehension?

Experiencing Communication Apprehension

Reduce Your Fear of Public Speaking

Systematic Desensitization

Cognitive Restructuring

Skills Training

Choosing the Right Anxiety-Reducing Technique for You

The Four Modes of Delivery

The Extemporaneous Mode

The Impromptu Mode

The Manuscript Mode

The Memorized Mode

Choosing the Right Mode of Delivery for Your Presentation

The Vocal Aspects of Presentation

Projection and Volume







Enunciation (Pronunciation Plus Articulation)

Vocal Variety

The Bodily Aspects of Presentation


Facial Expressions

Eye Contact


Delivery Tips for Non-Native Speakers

Chapter Review



Part 4

Speaking to Inform and Persuade


13. Public Presentations to Inform


Prepare an Informative Presentation

What Is Your Goal?

What Is Your Purpose?

Effectively Present Information to an Audience

Create Information Hunger

Demonstrate Information Relevance

Reveal Extrinsic Motivation

Design Informative Content

Avoid Information Overload

Organize Content

Skills for an Informative Presentation





Using Analogies



Use Visual Resources to Inform

A Sample Informative Speech Outline and Note Cards

Chapter Review



14. Public Presentations to Persuade


Prepare a Persuasive Presentation

What Is Your Immediate Purpose?

What Is Your Long-Range Goal?

Introduce Your Persuasive Presentation

Revealing the Purpose of the Presentation

What Purposes Are Persuasive?

Why Should You Try to Persuade?

Understand Persuasion

Using Argument to Persuade: Fact, Policy, and Value

What Is the Difference Between Evidence and Proof? 

How Can You Test Evidence?

Three Forms of Proof

Logos, or Logical Proof

Ethos, or Source Credibility

Pathos, or Emotional Proof

Organize Your Persuasive Message

The Monroe Motivated Sequence 

Ethical Considerations

Skills for Persuasive Speaking

Providing Examples

Using Comparison and Contrast

Using Testimonials

A Sample Persuasive Speech Outline and Note Cards

Chapter Review



15. Using Communication Skills as You Enter the Workplace


Contemporary Jobs in Communication

Producing a Winning Résumé




Writing a Convincing Cover Letter

Mastering the Job Interview

Create a Good First Impression

Speak with Clarity

Demonstrate Interest

More Tips for the Interview

Understand the Job

Understand the Company

Prepare for Behavioral-Based Interview Questions

Building Connections

Use Social Media to Expand Your Professional Network

Use Internships as a Networking Opportunity

Use the Informational Interview to Learn

Chapter Review






Name Index

Subject Index