Essentials of Strategic Management: The Quest for Competitive Advantage6th Edition
Section A: Introduction and Overview
1 Strategy, Business Models, and Competitive Advantage
2 Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
3 Evaluating a Company’s External Environment
4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
5 The Five Generic Competitive Strategies
6 Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
7 Strategies for Competing in International Markets
8 Corporate Strategy: Diversification and the Multibusiness Company
9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
10 Superior Strategy Execution—Another Path to Competitive Advantage
PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1 Airbnb, Inc., in 2017 233
Case 2 Costco Wholesale in 2017: Mission, Business Model, and Strategy 238
Case 3 Competition in the Craft Brewing Industry in 2017 261
Case 4 Fitbit, Inc., in 2017: Can It Revive Its Strategy and Reverse Mounting Losses? 271
Case 5 lululemon athletica, inc., in 2017: Is the Company on the Path to Becoming a High Performer Once Again? 279
Case 6 Gap Inc.: Can It Develop a Strategy to Connect with Consumers in 2017? 298
Case 7 GoPro in 2017: Will Its Turnaround Strategy Restore Profitability? 307
Case 8 Ricoh Canada 322
Case 9 Mondelēz International’s Diversification Strategy in 2017: Has Corporate Restructuring Benefited Shareholders? 335
Case 10 Robin Hood 346
Case 11 Rosen Hotels & Resorts 348
Case 12 TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility 360
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