Essentials of Strategic Management: The Quest for Competitive Advantage https://www.mheducation.com/cover-images/Jpeg_400-high/1259927636.jpeg 6 9781259927638 Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style that captures student interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
Essentials of Strategic Management: The Quest for Competitive Advantage

Essentials of Strategic Management: The Quest for Competitive Advantage

6th Edition
By John Gamble and Margaret Peteraf
ISBN10: 1259927636
ISBN13: 9781259927638
Copyright: 2019
Product Details +
09781259927638

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Program Details

PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Section A: Introduction and Overview
1 Strategy, Business Models, and Competitive Advantage
2 Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
3 Evaluating a Company’s External Environment
4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
5 The Five Generic Competitive Strategies
6 Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
7 Strategies for Competing in International Markets
8 Corporate Strategy: Diversification and the Multibusiness Company
9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
10 Superior Strategy Execution—Another Path to Competitive Advantage


PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1 Airbnb, Inc., in 2017 233
Case 2 Costco Wholesale in 2017: Mission, Business Model, and Strategy 238
Case 3 Competition in the Craft Brewing Industry in 2017 261
Case 4 Fitbit, Inc., in 2017: Can It Revive Its Strategy and Reverse Mounting Losses?  271
Case 5 lululemon athletica, inc., in 2017: Is the Company on the Path to Becoming a High Performer Once Again? 279
Case 6 Gap Inc.: Can It Develop a Strategy to Connect with Consumers in 2017? 298
Case 7 GoPro in 2017: Will Its Turnaround Strategy Restore Profitability? 307
Case 8 Ricoh Canada 322
Case 9 Mondelēz International’s Diversification Strategy in 2017: Has Corporate Restructuring Benefited Shareholders? 335
Case 10 Robin Hood 346
Case 11 Rosen Hotels & Resorts 348
Case 12 TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility 360

About the Author

John Gamble

John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.

Margaret Peteraf

Margaret A. Peteraf is the Leon E. Williams Professor of Management at the Tuck School of Business at Dartmouth College. She is an internationally recognized scholar of strategic management, with a long list of publications in top management journals. She has earned myriad honors and prizes for her contributions, including the 1999 Strategic Management Society Best Paper Award recognizing the deep influence of her work on the field of Strategic Management. Professor Peteraf is a fellow of the Strategy Management Society and the Academy of Management. She served previously as a member of the Board of Governors of both the Society and the Academy of Management and as Chair of the Business Policy and Strategy Division of the Academy. She has also served in various editorial roles on numerous editorial boards, including the Strategic Management Journal, the Academy of Management Review, and Organization Science. She has taught in Executive Education programs in various programs around the world and has won teaching awards at the MBA and Executive level.

Professor Peteraf earned her Ph.D., M.A., and M.Phil. at Yale University and held previous faculty appointments at Northwestern University's Kellogg Graduate School of Management and at the University of Minnesota's Carlson School of Management.  

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