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Entrepreneurship
Entrepreneurship

Entrepreneurship, 11th Edition

ISBN10: 1260043738 | ISBN13: 9781260043730
By Robert Hisrich, Michael Peters and Dean Shepherd

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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics. 

The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of todays entrepreneurial challenges. From Bob Hisrichs expertise in global entrepreneurship to Mike Peters background as a both a real-life entrepreneur and academic to Dean Shepherds current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
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PART 1 THE ENTREPRENEURIALPERSPECTIVE

1 The Entrepreneurial Mind-Set

2 Corporate Entrepreneurship

3 Generating and exploring new entries

PART 2 FROM IDEA TOTHE OPPORTUNITY

4 Creativity and the Business Idea

5 Identifying and Analyzing Domestic and International Opportunities

6 Protecting the Idea and Other Legal Issues for the Entrepreneur

PART 3 FROM THEOPPORTUNITY TO THE BUSINESS PLAN

7 The Business Plan: Creating and Starting the Venture

8 The Marketing Plan

9 The Organizational Plan

10 The Financial Plan

PART 4 FROM THEBUSINESS PLAN TO FUNDING THE VENTURE

11 Sources of Capital

12 Informal Risk Capital, Venture Capital, and Going Public

PART 5 FROM FUNDINGTHE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE

13 Strategies for growth and managing implications of growth

14 Accessing resources for growth from external sources

15 Succession Planning and Strategies for Harvesting and Endingthe Venture

PART 6 CASES

CASE 1 TURNER TEST PREP CO.

CASE 2 JIM BOOTHE, THE INVENTOR

CASE 3 A. MONROE LOCK AND SECURITY SYSTEMS

CASE 4 BEIJING SAMMIES

CASE 5 INTELLIGENT LEISURE SOLUTIONS

CASE 6 THE BEACH CARRIER

CASE 7 GORUMET TO GO

CASE 8 THE GRILL KLEEN CORPORATION

CASE 9 MASI TECHNOLOGY

CASE 10   NEOMED TECHNOLOGIES

CASE 11 MAYU LLC

CASE 12 NATURE BROS LTD.

CASE 13 AMY’S BREAD

CASE 14 SUPPLY DYNAMICS

CASE 15 DATAVANTAGE CORPORATION

CASE 16 TIRE VALET: A MOBILE TIRE COMPANY

 

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About the Author

Robert Hisrich

Robert D. Hisrich is the Bridgestone Chair of International Marketing and Director of the Global Management Center and International Programs at the College of Business Administration at Kent State University. He holds a B.A. from DePauw University and an M.B.A. and PhD from the University of Cincinnati. In 2021, he was named in the top 2 percent of scientists in the world in business and economics in a survey published by Stanford University. 

Professor Hisrich’s research pursuits are focused on entrepreneurship and venture creation: entrepreneurial ethics, corporate entrepreneurship, women and minority entrepreneurs, venture financing, and global venture creation. He teaches courses and gives seminars in these areas. His interest in global management and entrepreneurship resulted in two Fulbright Fellowships in Budapest and Hungary, honorary degrees from Chuvash State University (Russia) and University of Miskolc (Hungary), and being a visiting faculty member in universities in Austria, China, Australia, Ireland, and Slovenia. 

Professor Hisrich serves on the editorial boards of several prominent journals in entrepreneurial scholarship, is on several boards of directors, and is author or coauthor of over 300 research articles appearing in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Business Venturing, Academy of Management Review, and Entrepreneurship Theory and Practice. Professor Hisrich has authored or coauthored 45 books or their editions, including Entrepreneurial Marketing, Entrepreneurial Finance, Effective Entrepreneurial Management, Small Business Solutions, International Entrepreneurship: Starting, Developing and Managing a Global Venture (3rd edition), and Technology Entrepreneurship: Value Creation, Protection, and Capture (2nd edition).

Michael Peters

Dean Shepherd

Dean Shepherd is the Ray and Milann Siegfried Professor of Entrepreneurship at the Mendoza College of Business, Notre Dame University. Dean received his doctorate and MBA from Bond University (Australia). His research and teaching is in the field of entrepreneurship; he investigates both the decision-making involved in leveraging cognitive and other resources to act on opportunities and the processes of learning from experimentation (including failure), in ways that ultimately lead to high levels of individual and organizational performance. Dean has published papers primarily in the top entrepreneurship, general management, strategic management, operations management, and psychology journals and has written (or edited) over 20 books.

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