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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Instructor Details
PART 1 THE ENTREPRENEURIALPERSPECTIVE
1 The Entrepreneurial Mind-Set
2 Corporate Entrepreneurship
3 Generating and exploring new entries
PART 2 FROM IDEA TOTHE OPPORTUNITY
4 Creativity and the Business Idea
5 Identifying and Analyzing Domestic and International Opportunities
6 Protecting the Idea and Other Legal Issues for the Entrepreneur
PART 3 FROM THEOPPORTUNITY TO THE BUSINESS PLAN
7 The Business Plan: Creating and Starting the Venture
8 The Marketing Plan
9 The Organizational Plan
10 The Financial Plan
PART 4 FROM THEBUSINESS PLAN TO FUNDING THE VENTURE
11 Sources of Capital
12 Informal Risk Capital, Venture Capital, and Going Public
PART 5 FROM FUNDINGTHE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE
13 Strategies for growth and managing implications of growth
14 Accessing resources for growth from external sources
15 Succession Planning and Strategies for Harvesting and Endingthe Venture
PART 6 CASES
CASE 1 TURNER TEST PREP CO.
CASE 2 JIM BOOTHE, THE INVENTOR
CASE 3 A. MONROE LOCK AND SECURITY SYSTEMS
CASE 4 BEIJING SAMMIES
CASE 5 INTELLIGENT LEISURE SOLUTIONS
CASE 6 THE BEACH CARRIER
CASE 7 GORUMET TO GO
CASE 8 THE GRILL KLEEN CORPORATION
CASE 9 MASI TECHNOLOGY
CASE 10 NEOMED TECHNOLOGIES
CASE 11 MAYU LLC
CASE 12 NATURE BROS LTD.
CASE 13 AMY’S BREAD
CASE 14 SUPPLY DYNAMICS
CASE 15 DATAVANTAGE CORPORATION
CASE 16 TIRE VALET: A MOBILE TIRE COMPANY
Main Features
- LMS Integration
- Print/Loose-Leaf Book Add-On Availability
- Presentation Slides & Instructor Resources
- Question & Test Banks
- Adaptive Assignments
- Student Progress Reporting & Analytics
- Essay Prompts
- Polling
- Prebuilt Courses
- Interactive Exercises
- eBook Access (ReadAnywhere App)
- Remote Proctoring (Proctorio)
- Subject-Specific Tools

Affordability
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Accessibility
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