ENTREPRENEURSHIP: The Art, Science, and Process for Success https://www.mheducation.com/cover-images/Jpeg_400-high/1259912191.jpeg 3 9781259912191 Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
ENTREPRENEURSHIP: The Art, Science, and Process for Success

ENTREPRENEURSHIP: The Art, Science, and Process for Success

3rd Edition
By Charles Bamford and Garry Bruton
ISBN10: 1259912191
ISBN13: 9781259912191
Copyright: 2019
Product Details +
Read more +

Lowest Price

Rent eBook (180 Days)

video thumbnail
video thumbnail

Learn more about the ebook

$50.00

09781259912191

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.

McGraw-Hill eBook

  • Rent or purchase for a fraction of the printed textbook price
  • Easily highlight, take notes and search
  • Download the free ReadAnywhere App for offline access and anytime reading
  • Watch a quick video to learn more
  • Note: the eBook does not include access to Connect. If your instructor assigned Connect, click the "Digital" tab.

Rent Monthly 

$9.95/mo


or

Rent (180 Day)

$50.00


or

Lifetime

$80.00

Textbook Rental

  • Rent for a fraction of the printed textbook price
  • Rental transaction occurs through McGraw Hill's authorized rental partner


ISBN10: 1259912191 | ISBN13: 9781259912191

Purchase

$70.00

Loose-Leaf Purchase

  • Purchase un-bound 3-ring binder ready textbook
  • Flexibility and ease of selecting chapters to take where you want to go

What are my shipping options?


ISBN10: 1260166694 | ISBN13: 9781260166699

Purchase

$130.66

Connect

  • Personalize your learning, save time completing homework, and possibly earn a better grade
  • Access to eBook, homework and adaptive assignments, videos, and study resources
  • Download free ReadAnywhere App for offline access to eBook for anytime reading
  • Connect may be assigned as part of your grade. Check with your instructor to see if Connect is used in your course.

See how Connect works >


ISBN10: 126016666X | ISBN13: 9781260166668

6 Month

$95.00

Connect + Textbook Rental

Receive instant access to:

  • Rent for up to 70% savings on textbook rental
  • Personalize your learning, save time completing homework, and possibly earn a better grade
  • Access to eBook, homework and adaptive assignments, videos, and study resources
  • Download free ReadAnywhere App for offline access to eBook for anytime reading
  • Return, or opt to purchase at end of rental period
  • No-hassle returns with free shipping

See how Connect works >


ISBN10: 1260574385 | ISBN13: 9781260574388

Purchase

$120.00

Connect + Loose Leaf

  • Personalize your learning, save time completing homework, and possibly earn a better grade
  • Access to eBook, homework and adaptive assignments, videos, and study resources
  • Download free ReadAnywhere App for offline access to eBook for anytime reading
  • Purchase un-bound 3-ring binder ready textbook
  • Flexibility and ease of selecting chapters to take where you want to go

See how Connect works >

What are my shipping options?


ISBN10: 1260276910 | ISBN13: 9781260276916

Purchase

$160.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part 1: Laying the Groundwork for Small Business
Chapter 1: The Twenty-First Century Entrepreneur
Chapter 2: Individual Leadership and Entrepreneurial Start-Ups
Chapter 3: Business Idea Generation and Initial Evaluation
Part 2: Due Diligence on the Business Idea
Chapter 4: External Analysis
Chapter 5: Business Mission and Strategy
Chapter 6: Analyzing Cash Flow and Other Financial Information
Part 3: Establishing the Business
Chapter 7: Financing and Accounting
Chapter 8: Business and Financial Analysis
Chapter 9: Legal Issues with a New Business
Part 4: Building the Business
Chapter 10: Human Resources Management
Chapter 11: Marketing
Chapter 12: Establishing Operations
Part 5: Important Issues for Entrepreneurs
Chapter 13: Exit/Harvest/Turnaround
Chapter 14: Franchising and Purchasing an Existing Business
Part 6: Mini Cases

About the Author

Charles Bamford

Dr. Chuck Bamford is the Managing Partner at Bamford Associates, LLC, a Strategy Consulting Firm focused on the DESIGN and IMPLEMENTATION of a compelling set of competitive advantages.

From VC-backed firms to Fortune 100 companies, he has been able to focus the efforts of employees on the real strategy of the organization and dramatically increase returns.  Not-for-Profit organizations have implemented his approach and have been able to increase donations dramatically.

Dr. Bamford led both M&A and corporate training groups for twelve years prior to pursuing his Pd.D.  He is the author of The Strategy Mindset as well as two of the market leading Strategy and Entrepreneurship textbooks used in both undergraduate and graduate programs around the world.  

Chuck is a regular speaker at conferences, trade shows, corporate events & conventions. He is also the author of the fiction novel Some Things are Never Forgiven. 

Chuck has published 18 research articles in the top referred academic journals in the fields of Strategy and Entrepreneurship.  

He is an adjunct Professor of Strategy at the University of Notre Dame and Duke University.  He has taught at Universities in Scotland, Hungary, and the Czech Republic.  He has been a Professor at the University of Notre Dame, Duke University, Queens University of Charlotte, University of Richmond, Texas Christian University, and Tulane University. Over the past 20+ years he has been honored with 21 teaching excellence awards including 12 Executive MBA Professor of the Year Awards and is a Noble Foundation Fellow in Teaching Excellence.

Chuck earned his B.S. degree at the University of Virginia (McIntire School of Commerce), an MBA at Virginia Tech (Finance) and a Ph.D. in Strategy & Entrepreneurship at the University of Tennessee.

Garry Bruton

Garry D. Bruton is a professor of entrepreneurship and strategy at the M. J. Neeley School of Business at Texas Christian University in Fort Worth, Texas. He received his BA with Honors from the University of Oklahoma, MBA from George Washington University, and PhD from Oklahoma State University. Garry worked as a bank economist for one of the leading commercial banks in the southwest United States prior to pursuing his doctorate. 
Dr. Bruton has published or has forthcoming over 100 academic arti¬cles in some of the leading academic publications. Garry currently is an Associate Edition of the Strategic Entrepreneurship Journal. He is also the past president of the Asia Academy of Management. His research interests focus on entrepreneurship and strategy in emerging economies. 
Garry has won a variety of teaching and research awards at each of the schools with which he has been associated. In addition, he has advised a number of MBA teams that have participated and placed in regional and national competitions for business plans and case analysis

Affordability

Find out more about our affordable course material programs.

Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.

Learn more about Inclusive Access here.

When your students still want a book but don't want to keep it, McGraw-Hill's Textbook Rental program provides students with our latest editions at our most affordable hardcover prices.

Learn more about our Textbook Rental program.

Want more information?

Our Learning Technology Representatives can help.


Connect

By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.

Learn More


SmartBook

Available within Connect, SmartBook actively tailors content to the individual student- The more a student interacts with SmartBook, the better it gets to know what they know and what they don’t know, helping students to maximize study time. By providing students with a safe place to make mistakes, showing them the areas they need to work on most, and by giving them consistent, personalized feedback at the exact moment they need it, SmartBook helps them to bridge their knowledge gaps and come to class prepared.

Learn More

How to Access Instructor Tools for your Course


Your text has great instructor tools – like presentation slides, instructor manuals, test banks and more. Follow the steps below to access your instructor resources or watch the step-by-step video.
  1. To get started, you'll need to visit connect.mheducation.com to sign in. (If you do not have an account, you'll need to request one from your MH rep. To find your rep – visit the Find Your Rep page).
  2. Then, under "Find a Title," you'll search by title, author or subject.
  3. Select your desired title and create a course. (Note – you do not have to create assignments, just a course instance)
  4. Then go to your Connect course homepage.
  5. In the top navigation, select library to access the instructor resources that accompany the title.

Accessibility Rubric

Creating accessible products is a priority for McGraw-Hill. We have put in place processes to make accessibility and meeting the WCAG AA guidelines part of our day-to-day development efforts and product roadmaps.

Please review our accessibility information for this specific product.

In future editions, this rubric will be reformatted to increase accessibility and usability.

McGraw-Hill sites may contain links to websites owned and operated by third parties. These links are provided as supplementary materials, and for learners’ information and convenience only. McGraw-Hill has no control over and is not responsible for the content or accessibility of any linked website.

For further information on McGraw‐Hill and Accessibility, please visit our accessibility page or contact us at accessibility@mheducation.com