ENTREPRENEURSHIP: The Art, Science, and Process for Success https://www.mheducation.com/cover-images/Jpeg_400-high/1259912191.jpeg 3 9781259912191 Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
ENTREPRENEURSHIP: The Art, Science, and Process for Success

ENTREPRENEURSHIP: The Art, Science, and Process for Success

3rd Edition
By Charles Bamford and Garry Bruton
ISBN10: 1259912191
ISBN13: 9781259912191
Copyright: 2019
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09781259912191

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ISBN10: 126016666X | ISBN13: 9781260166668

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ISBN10: 1259912191 | ISBN13: 9781259912191

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ISBN10: 1260166694 | ISBN13: 9781260166699

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ISBN10: 1260276910 | ISBN13: 9781260276916

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part 1: Laying the Groundwork for Small Business
Chapter 1: The Twenty-First Century Entrepreneur
Chapter 2: Individual Leadership and Entrepreneurial Start-Ups
Chapter 3: Business Idea Generation and Initial Evaluation
Part 2: Due Diligence on the Business Idea
Chapter 4: External Analysis
Chapter 5: Business Mission and Strategy
Chapter 6: Analyzing Cash Flow and Other Financial Information
Part 3: Establishing the Business
Chapter 7: Financing and Accounting
Chapter 8: Business and Financial Analysis
Chapter 9: Legal Issues with a New Business
Part 4: Building the Business
Chapter 10: Human Resources Management
Chapter 11: Marketing
Chapter 12: Establishing Operations
Part 5: Important Issues for Entrepreneurs
Chapter 13: Exit/Harvest/Turnaround
Chapter 14: Franchising and Purchasing an Existing Business
Part 6: Mini Cases