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Entrepreneurial Small Business https://www.mheducation.com/cover-images/Jpeg_400-high/1260260542.jpeg 6 2021 9781260260540 Entrepreneurial Small Business, 6e, continues its tradition of being readable, relevant, and real – and provides students with a clear vision of small business as it is today. Its practical approach focuses on starting and managing the type of small businesses that we patronize every day – restaurants, beauty salons, plumbing companies lawn care companies, etc. The text is written for the vast majority of small-business entrepreneurs who need a business plan in order to get funding from friends, family, and bankers, not venture capitalists roaming the coffee shops. And for business owners who need to operate and fund themselves for the years it will take until the business matures into its best self
09781260260540
Entrepreneurial Small Business

Entrepreneurial Small Business, 6th Edition

ISBN10: 1260260542 | ISBN13: 9781260260540
By Jerome Katz, Richard Green

Purchase Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Purchase Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Additional Product Information:

Entrepreneurial Small Business, 6e, continues its tradition of being readable, relevant, and real – and provides students with a clear vision of small business as it is today. Its practical approach focuses on starting and managing the type of small businesses that we patronize every day – restaurants, beauty salons, plumbing companies lawn care companies, etc. The text is written for the vast majority of small-business entrepreneurs who need a business plan in order to get funding from friends, family, and bankers, not venture capitalists roaming the coffee shops. And for business owners who need to operate and fund themselves for the years it will take until the business matures into its best self

Part One
Entrepreneurs and Ideas: The Basis of Small Business
1. Small Business: Varieties and Impacts 
2. Small Business Entrepreneurs: Characteristics and Competencies 
3. Small Business Environment: Managing External Relations 
4. Small Business Ideas: Creativity, Opportunity, and Feasibility 
Part Two
Small Business Paths and Plans
5. Small Business Entry: Paths to Part-Time Entrepreneurship 
6. Small Business Entry: Paths to Entrepreneurship 
7. Small Business Strategies: Imitation with a Twist
8. Business Plans: Seeing Audiences and Your Business Clearly 
Part Three
Marketing in the Small Business 
9. Small Business Marketing: Customers and Products 
10. Small Business Promotion: Capturing the Eyes of Your Market 
11. Small Business Pricing, Distribution, and Location 
Part Four
Accounting, Cash, and Finance in the Small Business 
12. Small Business Accounting: Projecting and Evaluating Performance 
13. Cash: Lifeblood of the Business 
14. Small Business Finance: Using Equity, Debt, and Gifts 
15. Assets: Inventory and Operations Management 
16. Small Business Protection: Risk Management and Insurance 
Part Five
Management and Organization in the Small Business 
17. Legal Issues: Recognizing Your Small Business Needs 
18. Human Resource Management: Small Business Considerations 
 
Connect

By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.

SmartBook® 2.0

Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.

Included Instructor Resources:

Your text has great instructor tools, like presentation slides, instructor manuals, test banks and more. Follow the steps below to access your instructor resources or watch the step-by-step video.

Steps to access instructor resources:

  1. To get started, visit connect.mheducation.com to sign in. (If you do not have an account, request one from your McGraw Hill rep. To find your rep, visit Find Your Rep)
  2. Then, under "Find a Title," search by title, author, or subject
  3. Select your desired title, and create a course. (You do not have to create assignments, just a course instance)
  4. Go to your Connect course homepage
  5. In the top navigation, select library to access the title's instructor resources

Video tutorial:

About the Author

Jerome Katz

Richard Green

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