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Entrepreneurial Small Business
Entrepreneurial Small Business

Entrepreneurial Small Business, 6th Edition

ISBN10: 1260260542 | ISBN13: 9781260260540
By Jerome Katz and Richard Green

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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Entrepreneurial Small Business, 6e, continues its tradition of being readable, relevant, and real – and provides students with a clear vision of small business as it is today.  Its practical approach focuses on starting and managing the type of small businesses that we patronize every day – restaurants, beauty salons, plumbing companies lawn care companies, etc. 

The text is written for the vast majority of small-business entrepreneurs who need a business plan in order to get funding from friends, family, and bankers, not venture capitalists roaming the coffee shops. And for business owners who need to operate and fund themselves for the years it will take until the business matures into its best self

Part One
Entrepreneurs and Ideas: The Basis of Small Business
1. Small Business: Varieties and Impacts 
2. Small Business Entrepreneurs: Characteristics and Competencies 
3. Small Business Environment: Managing External Relations 
4. Small Business Ideas: Creativity, Opportunity, and Feasibility 
Part Two
Small Business Paths and Plans
5. Small Business Entry: Paths to Part-Time Entrepreneurship 
6. Small Business Entry: Paths to Entrepreneurship 
7. Small Business Strategies: Imitation with a Twist
8. Business Plans: Seeing Audiences and Your Business Clearly 
Part Three
Marketing in the Small Business 
9. Small Business Marketing: Customers and Products 
10. Small Business Promotion: Capturing the Eyes of Your Market 
11. Small Business Pricing, Distribution, and Location 
Part Four
Accounting, Cash, and Finance in the Small Business 
12. Small Business Accounting: Projecting and Evaluating Performance 
13. Cash: Lifeblood of the Business 
14. Small Business Finance: Using Equity, Debt, and Gifts 
15. Assets: Inventory and Operations Management 
16. Small Business Protection: Risk Management and Insurance 
Part Five
Management and Organization in the Small Business 
17. Legal Issues: Recognizing Your Small Business Needs 
18. Human Resource Management: Small Business Considerations 
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About the Author

Jerome Katz

Richard Green

Richard Green is a successful serial entrepreneur who has started, built, and sold several businesses across an extraordinarily wide range of industries. His first business was an electrical sign repair company, which he began while an undergraduate student. Since then, Richard has started two other sign companies, a structural steel business, a manufacturer of stainless steel products, a real estate brokerage, a tax return preparation service, and a bed-and-breakfast. During the “go-go banking” years he held controlling interest in a state-chartered bank. More recently, Richard, with his long-time associate Richard Carter, conducted the start-up of Lineas Aereas Azteca (Azteca Airlines); served as co-owner with his spouse of a San Antonio bed-and-breakfast, the Adams House; and served as chief financial officer for a high-tech start-up, Celldyne Biopharma LLC. As a corporate entrepreneur, Richard has worked on expansion plans for companies as diverse as the Mexican airline Aerolineas Internacionales, Minneapolis-based Land O’Lakes, Inc., and the Venezuelan dairy Criozuca, S.A. 

Richard brings a similarly diverse set of skills to ESB, ranging from a pilot’s license (he was a professional pilot, instructor, and check airman for TWA) to a CPA. A late-life PhD (from Saint Louis University), he has been an assistant and associate professor of accounting at the University of the Incarnate Word and Webster University, and is currently Chair of the Department of Accounting & Finance at Texas A&M University–San Antonio. His academic achievements are similarly impressive, with papers in the proceedings of North American Case Research Association (NACRA), American Accounting Association Midwest, the American Association for Accounting and Finance, and the International Council for Small Business, as well as journals such as the Atlantic Economic Journal and Simulation & Gaming. Richard also authored more than three dozen articles in popular magazines on topics ranging from personal computers to financial decision making. Richard is co-developer (with Jerry) of the measures for financial sophistication in the Panel Study of Entrepreneurial Dynamics, and is senior author of Investigating Entrepreneurial Opportunities: A Practical Guide for Due Diligence (Sage). He has received research grants from Pharmacia Corporation, the Kauffman Foundation, and the Texas A&M University System. 

Always active in professional and civic roles, Richard’s contributions have ranged from serving as chair of the Airline Pilots Association’s grievance committee to serving on the City of San Antonio’s Air Transportation Advisory Committee. He is a licensed CPA in Texas, and maintains membership in each the AICPA, and the TXCPA.


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