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The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition

The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition

3rd Edition
By Bill Capodagli and Lynn Jackson
Copyright: 2016

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ISBN10: 1259583872 | ISBN13: 9781259583872

$30.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Foreword to the Third Edition, by John Christensen ix
Preface to the Third Edition xi

Chapter 1. Walt’s Way 1

DREAM
Chapter 2. Make Everyone’s Dreams Come True 15

BELIEVE
Chapter 3. You Better Believe It 31
Chapter 4. Never a Customer, Always a Guest 53
Chapter 5. All for One and One for All 75
Chapter 6. Share the Spotlight 101

DARE
Chapter 7. Dare to Dare 125

DO
Chapter 8. Practice, Practice, Practice 143
Chapter 9. Make Your Elephant Fly—Plan 163
Chapter 10. Capture the Magic with Storyboards 179
Chapter 11. Give Details Top Billing 203
Chapter 12. Love: The Real Pixie Dust 215

PUTTING IT TOGETHER
Chapter 13. Ottawa County, Michigan: Disney’s Success Credo Transforms County Government 233
Chapter 14. Producing a Customer-Centric Culture: An Implementation Strategy 253

Epilogue: The Magic Continues 263
Acknowledgments 271
Index 275
About the Authors 287