The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition
Table of Contents

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Program Details

Foreword to the Third Edition, by John Christensen ix
Preface to the Third Edition xi

Chapter 1. Walt’s Way 1

Chapter 2. Make Everyone’s Dreams Come True 15

Chapter 3. You Better Believe It 31
Chapter 4. Never a Customer, Always a Guest 53
Chapter 5. All for One and One for All 75
Chapter 6. Share the Spotlight 101

Chapter 7. Dare to Dare 125

Chapter 8. Practice, Practice, Practice 143
Chapter 9. Make Your Elephant Fly—Plan 163
Chapter 10. Capture the Magic with Storyboards 179
Chapter 11. Give Details Top Billing 203
Chapter 12. Love: The Real Pixie Dust 215

Chapter 13. Ottawa County, Michigan: Disney’s Success Credo Transforms County Government 233
Chapter 14. Producing a Customer-Centric Culture: An Implementation Strategy 253

Epilogue: The Magic Continues 263
Acknowledgments 271
Index 275
About the Authors 287