
Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader
1st EditionISBN10: 0071762868
ISBN13: 9780071762861
Copyright: 2012
Instructors: choose ebook for fast access or receive a print copy.
Still Have Questions? Contact your Rep s
With the McGraw Hill eBook, students can access their digital textbook on the web or go offline via the ReadAnywhere app for phones or tablets.
McGraw Hill eBook Courses Include:
- Offline reading – study anytime, anywhere
- One interface for all McGraw Hill eBooks
- Highlighting and note-taking
- Syncs across platforms, always up-to-date
- Available for Android and iOS
Rent Monthly
Purchase Options
Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
1. Why You Need a Brand—and Why Your Brand Matters
2. How Exceptional Leader Brands Are Built
3. Your CEO Brand—The Story of You
4. Brand Recognition—What Do People Say about You?
5. Leveraging Your Brand to Drive Spectacular Results
6. Personal Choices That Burnish Your Reputation
7. Communicate Your Leadership Brand
8. Social Media and Brand—What Today’s CEO Must Know
9. CEO Brand “Disaster Avoidance Kit”—Do No Harm
10. Your Personal Brand Team—People Who Make You Look Good
11. Ten Fast-Track Tips to Accelerate Brand Building
12. Your Leadership Legacy—Writing History Today
About the Author
Suzanne Bates
Suzanne Bates is an executive coach, author, speaker, entrepreneur, and former award-winning television news anchor. As president and CEO of Bates Communications, she shows leaders how to get business results through better communication.
1. Why You Need a Brand—and Why Your Brand Matters
2. How Exceptional Leader Brands Are Built
3. Your CEO Brand—The Story of You
4. Brand Recognition—What Do People Say about You?
5. Leveraging Your Brand to Drive Spectacular Results
6. Personal Choices That Burnish Your Reputation
7. Communicate Your Leadership Brand
8. Social Media and Brand—What Today’s CEO Must Know
9. CEO Brand “Disaster Avoidance Kit”—Do No Harm
10. Your Personal Brand Team—People Who Make You Look Good
11. Ten Fast-Track Tips to Accelerate Brand Building
12. Your Leadership Legacy—Writing History Today
About the Author
Suzanne Bates
Suzanne Bates is an executive coach, author, speaker, entrepreneur, and former award-winning television news anchor. As president and CEO of Bates Communications, she shows leaders how to get business results through better communication.
Shipping Options
- Standard
- Next day air
- 2nd day air
- 3rd day air
Rent Now
You will be taken to our partner Chegg.com to complete your transaction.
After completing your transaction, you can access your course using the section url supplied by your instructor.