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ISBN10: 1266637753 | ISBN13: 9781266637759

ISBN10: 1266637753
ISBN13: 9781266637759

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Product Information

Data Visualization is an essential title for courses focused on data visualization in business settings. It emphasizes the importance of transforming data into visual contexts to enhance comprehension and communication of insights. With an intentional focus on storytelling throughout and a dedicated chapter on ethics, this product equips students with the skills to visualize data with purpose and integrity. The product features practical labs using low-code tools like Excel, Power BI, and Tableau, offering flexibility for both beginners and advanced users. The author-created AMPS framework guides students through the entire data analysis and visualization process, driving crucial career-readiness skills. This multi-tool approach ensures students gain the technical agility and proficiency needed in multiple visualization platforms used in industry.

About the Author

Vernon Richardson

Vernon J. Richardson is a Distinguished Professor of Accounting and the G. William Glezen Chair in the Sam M. Walton College of Business at the University of Arkansas and a visiting professor at Baruch College. He received his BS. Master’s of Accountancy, and MBA from Brigham Young University and a PhD in accounting from the University of Illinois at Urbana-Champaign. He has taught students at the University of Arkansas, University of Illinois, Brigham Young University, and University of Kansas and internationally at Chinese University of Hong Kong Shenzhen, Aarhus University, the China Europe International Business School (Shanghai), Xi'an Jiaotong Liverpool University, and the University of Technology Sydney.

Dr. Richardson is a member of the American Accounting Association. He has served as president of the American Accounting Association Information Systems section. He previously served as an editor of The Accounting Review and is currently an editor at Accounting Horizons. He has published articles in The Accounting Review, Journal of Information Systems, Journal of Accounting and Economics, Contemporary Accounting Research, MIS Quarterly, International Journal of Accounting Information Systems, Journal of Management Information Systems, Journal of Operations Management, and Journal of Marketing. Dr. Richardson is also a co-author of McGraw-Hill’s Introduction to Data Analytics for Accounting, Data Analytics for Accounting and Introduction to Business Analytics textbooks.

Ronald N. Guymon

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