
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
1st EditionISBN10: 0071791523
ISBN13: 9780071791526
Copyright: 2012
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
1 Once Upon a Time...
2 What Is Transmedia, Anyway?
3 Transmedia is More Than a Marketing Gimmick
4 significant prior Art to Learn From
Section II Storytelling
5 The Four Creative Purposes for Transmedia Storytelling
6 Learn the Basics of Traditional Storytelling
7 How Story and Branding Affect Marketing
8 Writing for Transmedia is different
9 Online, Everything Is Characterisation
10 Conveying Action Across Multiple Media
Section III Structure
11 Fine-Tune for Depth or for Scale (Not Both)
12 Special Considerations for Blockbuster Transmedia Franchises
13 Interactivity Creates Deeper Engagement
14 Uses and Misuses for User-Generated Content
15 Challenging the Audience to Act
16 Make Your Audience a Character, Too
Section IV Production
17 Project Management: The Unsung Necessity
18 Finding and Keeping a Strong Core Team
19 Websites and Tech Development: DIY or Outsource?
20 Don’t Be a Jerk on Social Media
21 Email and Phone: Cheap and Effective
22 Making and Using Prerecorded Content
23 Bringing Your Story into the Real World
Section V The Big Picture
24 How to Fund Production Costs
25 … And Maybe Make Some Profit, Too
26 Forging Your Own Transmedia Career
27 Critical Legal and Ethical Considerations
28 Get excited and make things
Acknowledgments
Index
About the Author
About the Author
Andrea Phillips
1 Once Upon a Time...
2 What Is Transmedia, Anyway?
3 Transmedia is More Than a Marketing Gimmick
4 significant prior Art to Learn From
Section II Storytelling
5 The Four Creative Purposes for Transmedia Storytelling
6 Learn the Basics of Traditional Storytelling
7 How Story and Branding Affect Marketing
8 Writing for Transmedia is different
9 Online, Everything Is Characterisation
10 Conveying Action Across Multiple Media
Section III Structure
11 Fine-Tune for Depth or for Scale (Not Both)
12 Special Considerations for Blockbuster Transmedia Franchises
13 Interactivity Creates Deeper Engagement
14 Uses and Misuses for User-Generated Content
15 Challenging the Audience to Act
16 Make Your Audience a Character, Too
Section IV Production
17 Project Management: The Unsung Necessity
18 Finding and Keeping a Strong Core Team
19 Websites and Tech Development: DIY or Outsource?
20 Don’t Be a Jerk on Social Media
21 Email and Phone: Cheap and Effective
22 Making and Using Prerecorded Content
23 Bringing Your Story into the Real World
Section V The Big Picture
24 How to Fund Production Costs
25 … And Maybe Make Some Profit, Too
26 Forging Your Own Transmedia Career
27 Critical Legal and Ethical Considerations
28 Get excited and make things
Acknowledgments
Index
About the Author
About the Author
Andrea Phillips
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