Connect Master: Introduction to Business
Connect Master: Introduction to Business

Connect Master: Introduction to Business

1st Edition
By McGraw-Hill
ISBN10: 125930924X
ISBN13: 9781259309243
Copyright: 2020
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ISBN10: 125930924X | ISBN13: 9781259309243



The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

1. Fundamentals of the Business World

2. Acting Ethically and Socially Responsible

3. Fundamentals of Economics and Types of Markets

4. The Development of the Global Economy

5.  Entrepreneurship: From Startup to Growth

6.  Accounting and Financial Statements

7.  Core Components of Finance and Banking

8.  Securities, Investments, and Financial Literacy

9.  Essentials of Leadership and Management

10. Operations Management

11. Human Resource Management and Labor Relations

12. Organizational Behavior

13. Introduction to Marketing

14. Products

15. Pricing and Distribution

16. Promotion Mix: Tools, Goals, and Strategies