China Now: Doing Business in the World's Most Dynamic Market https://www.mheducation.com/cover-images/Jpeg_400-high/0071472541.jpeg 1 9780071472548 Turn East-West Relations Into Win-Win Situations China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights. A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And, unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal. China Now includes: The best regions to do business Nonverbal cues and culture-based signals Important travel, meeting, and personnel tips Laws and regulations on customs, foreign trade, and investment Protecting your intellectual property rights Even if you've read Sun Tsu's The Art of War, this book will help you master the art of peaceful negotiations-and establish long-term partnerships that profit everyone involved. The advice you'll find here is not only invaluable; it's absolutely essential to the future of your business.
China Now: Doing Business in the World's Most Dynamic Market

China Now: Doing Business in the World's Most Dynamic Market

1st Edition
By N. Mark Lam and John Graham
ISBN10: 0071472541
ISBN13: 9780071472548
Copyright: 2007
09780071472548

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.

Product

Out of stock

ISBN10: 0071472541 | ISBN13: 9780071472548

Purchase

$36.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

About the Author

N. Mark Lam

N. Mark Lam is an attorney and business advisor specializing in East-West negotiations, and is the CEO of the world's largest Internet radio network, Live365.com. His area of expertise is in forming global alliances and resolving business and legal conflicts for global high-tech companies, including Philip Electronics and Hon Hai Precision Industry Co., Ltd.

John Graham

Professor Emeritus ofInternational Business and Marketing at the Paul Merage School of Business,University of California, Irvine. At UCI he is the Director of the Center forGlobal Leadership and has served as Associate Dean, Director of the John &Marilyn Long US-China Institute for Business & Law, and Director of theCenter for Citizen Peacebuilding; Visiting Scholar, Georgetown UniversitySchool of Business; Visiting Professor at Madrid Business School in Spain; andAssociate Professor, University of Southern California. Before beginning hisdoctoral studies at UC Berkeley, he worked for a division of CaterpillarTractor Co. and served as an officer in the U.S. Navy ­UnderwaterDemolition/SEAL Teams. Professor Graham is the author of (with Lynda Lawrenceand William Hernandez Requejo), Inventive Negotiation: Getting Beyond Yes,Palgrave-Macmillan, 2014; (with William Hernandez ­Requejo) of GlobalNegotiation: The New Rules, Palgrave-Macmillan, 2008; (with N. Mark Lam) ofChina Now, Doing Business in the World’s Most Dynamic Market,McGraw Hill, 2007; (with Yoshihiro Sano and James Hodgson, former U.S.Ambassador to Japan) of Doing Business with the New Japan, Rowman &Littlefield, 4th edition, 2008; and editor (with Taylor Meloan) of Globaland International Marketing, Irwin, 2nd edition, 1997. He has publishedarticles in publications such as Harvard Business Review, Journal ofMarketing, Journal of International Business Studies, StrategicManagement Review, Journal of Consumer Research, Journal of InternationalMarketing, and Marketing Science. Excerpts of his work have beenread into the Congressional Record, and his research on businessnegotiation styles in 20 cultures was the subject of an article in the January1988 issue of Smithsonian. His 1994 paper in Management Sciencereceived a citation of excellence from the Lauder Institute at the WhartonSchool of Business. He was selected for the 2009 International Trade Educatorof the Year Award, given by the North American Small ­Business InternationalTrade Educators’ Association.