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Business Driven Technology
Business Driven Technology

Business Driven Technology, 9th Edition

ISBN10: 1260727815 | ISBN13: 9781260727814
By Paige Baltzan and Amy Phillips

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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Unlike any other MIS text, Business Driven Technology, 9e,discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in the text first addresses the business needs and then addresses the technology that supports those needs.

Business Driven Technology offers you the flexibility to customize courses according to your needs and the needs of your students by covering only essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and technology plug-ins.

Business Driven Technology contains 18 chapters (organized into five units), 10 business plug-ins, and 11 technology plug-ins offering you the ultimate flexibility in tailoring content to the exact needs of your MIS course. The unique construction of this text allows you to cover essential concepts and topics in the five core units while providing you with the ability to customize a course and explore certain topics in greater detail with the business and technology plug-ins.

Unit 1. Achieving Business Success

Chapter 1: Business Driven Technology

Chapter 2: Identifying Competitive Advantages

Chapter 3: Strategic Initiatives for Implementing Competitive Advantages

Chapter 4: Measuring the Success of Strategic Initiatives

Chapter 5: Organizational Structures That Support Strategic Initiatives


Unit 2. Exploring Business Intelligence

Chapter 6: Valuing and Storing Organizational Information—Databases

Chapter 7: Accessing Organizational Information—Data Warehouses

Chapter 8: Understanding Data’s Impact on Business


Unit 3. Streamlining Business Operations

Chapter 9: Enabling the Organization—Decision Making

Chapter 10: Extending the Organization—Supply Chain Management

Chapter 11: Building a Customer-Centric Organization—Customer Relationship Management

Chapter 12: Integrating the Organization from End to End—Enterprise Resource Planning


Unit 4. Building Innovation

Chapter 13: Creating Innovative Organizations

Chapter 14: E business

Chapter 15: Creating Collaborative Partnerships


Unit 5. Transforming Organizations

Chapter 16: Integrating Wireless Technology in Business

Chapter 17: Developing Software to Streamline

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About the Author

Paige Baltzan

Paige Baltzan is an Assistant Teaching Professor in the department of Business Information and Analytics at the Daniels College of Business at the University of Denver. She holds a BSBA specializing in Accounting/MIS from Bowling Green State University and an MBA specializing in MIS from the University of Denver. She is a coauthor of several books, including Business Driven Information Systems, Essentials of Business Driven Information Systems, and I-Series, and is a contributor to Management Information Systems for the Information Age

Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.


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