Business Driven Technology, 8th Edition
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Business Driven Technology 8e provides the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course! Business Driven Technology 8e offers flexibility to customize according to your needs, as well as course and student needs, by covering essential concepts and topics in five core units, while providing additional in-depth coverage via the business and technology plug-ins. Plug-ins are fully developed learning modules that include: student learning outcomes, case studies, business vignettes, and end-of-chapter material such as key terms, individual and group questions and projects, and case study exercises. Each chapter and plug-in is independent so you can: - Cover any or all of the chapters as they suit your purpose. - Cover any or all of the business plug-ins as they suit your purpose. - Cover any or all of the technology plug-ins as they suit your purpose. - Cover the plug-ins in any order you wish.
CHAPTER 1: BUSINESS DRIVEN TECHNOLOGY 6
CHAPTER 2: IDENTIFYING COMPETITIVE ADVANTAGES 21
CHAPTER 3: STRATEGIC INITIATIVES FOR IMPLEMENTING COMPETITIVE ADVANTAGES 36
CHAPTER 4: MEASURING THE SUCCESS OF STRATEGIC INITIATIVES 56
CHAPTER 5: ORGANIZATIONAL STRUCTURES THAT SUPPORT STRATEGIC INITIATIVES 71
CHAPTER 6: VALUING AND STORING ORGANIZATIONAL INFORMATION—DATABASES 99
CHAPTER 7: ACCESSING ORGANIZATIONAL INFORMATION—DATA WAREHOUSES 119
CHAPTER 8: UNDERSTANDING BIG DATA AND ITS IMPACT ON BUSINESS 131
CHAPTER 9: ENABLING THE ORGANIZATION—DECISION MAKING 164
CHAPTER 10: EXTENDING THE ORGANIZATION—SUPPLY CHAIN MANAGEMENT 180
CHAPTER 11: BUILDING A CUSTOMER-CENTRIC ORGANIZATION—CUSTOMER RELATIONSHIP MANAGEMENT 194
CHAPTER 12: INTEGRATING THE ORGANIZATION FROM END TO END—ENTERPRISE RESOURCE PLANNING 209
CHAPTER 13: CREATING INNOVATIVE ORGANIZATIONS 242
CHAPTER 14: EBUSINESS 255
CHAPTER 16: INTEGRATING WIRELESS TECHNOLOGY IN BUSINESS 282
CHAPTER 17: DEVELOPING SOFTWARE TO STREAMLINE OPERATIONS 312
CHAPTER 18: METHODOLOGIES FOR SUPPORTING AGILE ORGANIZATIONS 325
CHAPTER 19: MANAGING ORGANIZATIONAL PROJECTS 338
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