Business Driven Technology8th Edition
CHAPTER 1: BUSINESS DRIVEN TECHNOLOGY 6
CHAPTER 2: IDENTIFYING COMPETITIVE ADVANTAGES 21
CHAPTER 3: STRATEGIC INITIATIVES FOR IMPLEMENTING COMPETITIVE ADVANTAGES 36
CHAPTER 4: MEASURING THE SUCCESS OF STRATEGIC INITIATIVES 56
CHAPTER 5: ORGANIZATIONAL STRUCTURES THAT SUPPORT STRATEGIC INITIATIVES 71
CHAPTER 6: VALUING AND STORING ORGANIZATIONAL INFORMATION—DATABASES 99
CHAPTER 7: ACCESSING ORGANIZATIONAL INFORMATION—DATA WAREHOUSES 119
CHAPTER 8: UNDERSTANDING BIG DATA AND ITS IMPACT ON BUSINESS 131
CHAPTER 9: ENABLING THE ORGANIZATION—DECISION MAKING 164
CHAPTER 10: EXTENDING THE ORGANIZATION—SUPPLY CHAIN MANAGEMENT 180
CHAPTER 11: BUILDING A CUSTOMER-CENTRIC ORGANIZATION—CUSTOMER RELATIONSHIP MANAGEMENT 194
CHAPTER 12: INTEGRATING THE ORGANIZATION FROM END TO END—ENTERPRISE RESOURCE PLANNING 209
CHAPTER 13: CREATING INNOVATIVE ORGANIZATIONS 242
CHAPTER 14: EBUSINESS 255
CHAPTER 16: INTEGRATING WIRELESS TECHNOLOGY IN BUSINESS 282
CHAPTER 17: DEVELOPING SOFTWARE TO STREAMLINE OPERATIONS 312
CHAPTER 18: METHODOLOGIES FOR SUPPORTING AGILE ORGANIZATIONS 325
CHAPTER 19: MANAGING ORGANIZATIONAL PROJECTS 338
Find out more about our affordable course material programs.
Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.
When your students still want a book but don't want to keep it, McGraw-Hill's Textbook Rental program provides students with our latest editions at our most affordable hardcover prices.
Want more information?
By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.Learn more
Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.Learn more
How to Access Instructor Tools for your Course
- To get started, you'll need to visit connect.mheducation.com to sign in. (If you do not have an account, you'll need to request one from your MH rep. To find your rep – visit the Find Your Rep page).
- Then, under "Find a Title," you'll search by title, author or subject.
- Select your desired title and create a course. (Note – you do not have to create assignments, just a course instance)
- Then go to your Connect course homepage.
- In the top navigation, select library to access the instructor resources that accompany the title.
Creating accessible products is a priority for McGraw-Hill. We have put in place processes to make accessibility and meeting the WCAG AA guidelines part of our day-to-day development efforts and product roadmaps.
In future editions, this rubric will be reformatted to increase accessibility and usability.
McGraw-Hill sites may contain links to websites owned and operated by third parties. These links are provided as supplementary materials, and for learners’ information and convenience only. McGraw-Hill has no control over and is not responsible for the content or accessibility of any linked website.