Business Driven Technology https://www.mheducation.com/cover-images/Jpeg_400-high/1259924920.jpeg 8 9781259924927 Business Driven Technology 8e provides the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course! Business Driven Technology 8e offers flexibility to customize according to your needs, as well as course and student needs, by covering essential concepts and topics in five core units, while providing additional in-depth coverage via the business and technology plug-ins. Plug-ins are fully developed learning modules that include: student learning outcomes, case studies, business vignettes, and end-of-chapter material such as key terms, individual and group questions and projects, and case study exercises. Each chapter and plug-in is independent so you can: - Cover any or all of the chapters as they suit your purpose. - Cover any or all of the business plug-ins as they suit your purpose. - Cover any or all of the technology plug-ins as they suit your purpose. - Cover the plug-ins in any order you wish.
Business Driven Technology

Business Driven Technology

8th Edition
By Paige Baltzan
ISBN10: 1259924920
ISBN13: 9781259924927
Copyright: 2020
Product Details +
09781259924927

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Program Details

About the Author  XI
Preface  XIV
CHAPTER 1: BUSINESS DRIVEN TECHNOLOGY  6
CHAPTER 2: IDENTIFYING COMPETITIVE ADVANTAGES  21
CHAPTER 3: STRATEGIC INITIATIVES FOR IMPLEMENTING COMPETITIVE ADVANTAGES 36
CHAPTER 4: MEASURING THE SUCCESS OF STRATEGIC INITIATIVES  56
CHAPTER 5: ORGANIZATIONAL STRUCTURES THAT SUPPORT STRATEGIC INITIATIVES  71
CHAPTER 6: VALUING AND STORING ORGANIZATIONAL INFORMATION—DATABASES   99
CHAPTER 7: ACCESSING ORGANIZATIONAL INFORMATION—DATA WAREHOUSES  119
CHAPTER 8: UNDERSTANDING BIG DATA AND ITS IMPACT ON BUSINESS  131
CHAPTER 9: ENABLING THE ORGANIZATION—DECISION MAKING  164
CHAPTER 10: EXTENDING THE ORGANIZATION—SUPPLY CHAIN MANAGEMENT   180
CHAPTER 11: BUILDING A CUSTOMER-CENTRIC ORGANIZATION—CUSTOMER RELATIONSHIP MANAGEMENT  194
CHAPTER 12: INTEGRATING THE ORGANIZATION FROM END TO END—ENTERPRISE RESOURCE PLANNING  209
CHAPTER 13: CREATING INNOVATIVE ORGANIZATIONS  242
CHAPTER 14: EBUSINESS  255
CHAPTER 16: INTEGRATING WIRELESS TECHNOLOGY IN BUSINESS  282
CHAPTER 17: DEVELOPING SOFTWARE TO STREAMLINE OPERATIONS  312
CHAPTER 18: METHODOLOGIES FOR SUPPORTING AGILE ORGANIZATIONS  325
CHAPTER 19: MANAGING ORGANIZATIONAL PROJECTS   338


About the Author

Paige Baltzan

Paige Baltzan teaches in the Department of Information Technology and Electronic Commerce at the Daniels College of Business at the University of Denver. She holds a B.S.B.A. specializing in Accounting/MIS from Bowling Green State University and an M.B.A. specializing in MIS from the University of Denver. Paige also teaches online at Strayer University. She is the coauthor of several books, including Business Driven Technology, Essentials of Business Driven Information Systems, I-Series, and a contributor to Management Information Systems for the Information Age. Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States, as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.

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