Business Communication: Developing Leaders for a Networked World https://www.mheducation.com/cover-images/Jpeg_400-high/1259694518.jpeg 3 9781259694516
Business Communication: Developing Leaders for a Networked World

Business Communication: Developing Leaders for a Networked World

3rd Edition
By Peter Cardon
ISBN10: 1259694518
ISBN13: 9781259694516
Copyright: 2018
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09781259694516

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ISBN10: 1260152464 | ISBN13: 9781260152463

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ISBN10: 1260147150 | ISBN13: 9781260147155

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Program Details

Part One: Introduction to Business Communication

Chapter 1: Establishing Credibility

Part Two: Principles of Interpersonal Communication

Chapter 2: Interpersonal Communication and Emotional Intelligence

Chapter 3: Team Communication and Difficult Conversations

Chapter 4: Communicating Across Cultures

Part Three: Principles for Business Messages

Chapter 5: Creating Effective Business Messages

Chapter 6: Improving Readability with Style and Design

Chapter 7: E-mail and Other Traditional Tools for Business Communication

Chapter 8: Social Media for Business Communication

Part Four: Types of Business Messages

Chapter 9: Routine Business Messages

Chapter 10: Persuasive Messages

Chapter 11: Bad-News Messages

Part Five: Reports and Presentations

Chapter 12: Research and Business Proposals and Planning for Business Proposals

Chapter 13: Completing Business Proposals and Business Reports

Chapter 14: Planning Presentations

Chapter 15: Delivering Presentations

Chapter 16: Employment Communication

Appendixes:

Appendix A: Punctuation, Number Usage, and Grammar

Appendix B: Formatting for Letters and Memos