Business and Administrative Communication https://www.mheducation.com/cover-images/Jpeg_400-high/1259580628.jpeg 12 9781259580628 Business and Administrative Communication 12e is Flexible, Specific, Interesting, Comprehensive, and Up-to-Date. Business and Administrative Communication 12e takes a situational approach to audience, purpose and context, empowering students to shape their messages appropriately for all channels and purposes. BAC Is Flexible The 12th edition of BAC, like its predecessors, is flexible. You can choose the chapters and exercises that best fit your needs: in-class exercises, messages to revise, problems with hints, and cases presented as they’d arise in the workplace. Many problems offer several options: small group discussions, individual writing, group writing, or oral presentations. BAC Is Specific The 12th edition of BAC retains specificity in its strategies, guidelines, and examples. It includes both annotated examples and paired good and bad examples. BAC Is Interesting Anecdotes and examples from a variety of fields show business communication at work. BAC Is Comprehensive BAC covers international communication, communicating across cultures in this country, ethics, collaborative writing, organizational cultures, visuals and data displays, and technology as well as traditional concerns such as style and organization. Assignments offer practice dealing with international audiences or coping with ethical dilemmas. Analyses of sample problems prepare students to succeed in assignments. BAC Is Up-to-Date The 12th edition of BAC incorporates the latest business communication research and cases.
Business and Administrative Communication

Business and Administrative Communication

12th Edition
By Kitty Locker and Jo Mackiewicz and Jeanine Aune and Donna Kienzler
ISBN10: 1259580628
ISBN13: 9781259580628
Copyright: 2019
Product Details +
09781259580628

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ISBN10: 1259580628 | ISBN13: 9781259580628

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part 1: The Building Blocks of Effective Messages
1 Succeeding in Business Communication
2 Adapting Your Message to Your Audience
3 Building Goodwill
Part 2: The Communication Process
4 Planning, Composing, and Revising
5 Designing Documents
6 Communicating across Cultures
7 Working and Writing in Teams
Part 3: Basic Business Messages
8 Sharing Informative and Positive Messages with Appropriate Technology
9 Delivering Negative Messages
10 Crafting Persuasive Messages
Part 4: The Job Hunt
11 Developing Job Application Materials
12 Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
Part 5: Proposals and Reports
13 Creating Visuals and Data Displays
14 Writing Proposals
15 Writing Reports
16 Making Oral Presentations
Appendices
A Formatting Letters and Email Messages
B Writing Correctly