The Big Book of Marketing
The Big Book of Marketing

The Big Book of Marketing

1st Edition
By Anthony Bennett
ISBN10: 0071621253
ISBN13: 9780071621250
Copyright: 2010

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.


Out of stock

ISBN10: 0071621253 | ISBN13: 9780071621250



The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Chapter 1. Marketing Introduction; Chapter 2. Marketing Planning; Chapter 3. Marketing Research; Chapter 4. Consumer Purchasing Behavior; Chapter 5. Organizational Purchasing Behavior; Chapter 6. Demand Promotion Management; Chapter 7. Selling and Sales Management; Chapter 8. Advertising; Chapter 9. Public Relations; Chapter 10. Promotional Marketing; Chapter 11. Direct Marketing; Chapter 12. Product Management; Chapter 13. Product Packaging; Chapter 14. Product Pricing; Chapter 15. Product Quality; Chapter 16. Supply Chain Management; Chapter 17. Wholesaling; Chapter 18. Warehousing; Chapter 19. Transportation; Chapter 20. Retailing; Chapter 21. Legal/Ethics/Social Responsibility; Chapter 22. Environment; Chapter 23. International Case Study; Chapter 24. Financing the Marketing Plan