Analysis for Marketing Planning https://www.mheducation.com/cover-images/Jpeg_250-high/0073529842.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Table of Contents

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Program Details

Chapter 1 Overview

Chapter 2 Defining the Competitive Set

Chapter 3 Industry Analysis

Chapter 4 Competitor Analysis

Chapter 5 Customer Analysis

Chapter 6 Market Potential and Sales Forecasting

Chapter 7 Developing Product Strategy