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Designed for non-majors, Accounting: What the Numbers Mean, guides students through the basics: what accounting information is, how it is developed, how it is used, and what it means. Financial statements are examined to learn what they do and do not communicate, enhancing the student’s decision-making and problem-solving abilities from a user perspective. This approach benefits a variety of non-accounting majors, including students focusing on other areas of business or nonbusiness programs such as engineering, behavioral sciences, public administration, or prelaw.
Ch. 1 Accounting—Present and Past
Part 1: Financial Accounting
Ch. 2 Financial Statements and Accounting Concepts/Principles
Ch. 3 Fundamental Interpretations Made from Financial Statement Data
Ch. 4 The Bookkeeping Process and Transaction Analysis
Ch. 5 Accounting for and Presentation of Current Assets
Ch. 6 Accounting for and Presentation of Property, Plant, and Equipment, and Other Noncurrent Assets
Ch. 7 Accounting for and Presentation of Liabilities
Ch. 8 Accounting for and Presentation of Stockholders’ Equity
Ch. 9 The Income Statement and the Statement of Cash Flows
Ch. 10 Corporate Governance, Notes to the Financial Statements, and Other Disclosures
Ch. 11 Financial Statement Analysis
Part 2: Managerial Accounting
Ch. 12 Managerial Accounting and Cost– Volume–Profit Relationships
Ch. 13 Cost Accounting and Reporting
Ch. 14 Cost Planning
Ch. 15 Cost Control
Ch. 16 Costs for Decision Making
Epilogue: Accounting—The Future
Appendix: Campbell Soup Company 2017 Annual Report
By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.
Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.
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