Humanities, Social Science and Language


Digital Products


Connect®
Course management, reporting, and student learning tools backed by great support.

ALEKS®
Personalize learning and assessment

ALEKS® Placement, Preparation, and Learning
Achieve accurate math placement

SIMnet
Ignite mastery of MS Office and IT skills

McGraw-Hill eBook & ReadAnywhere App
Get learning that fits anytime, anywhere

Services


Inclusive Access
Reduce costs and increase success

LMS Integration
Log in and sync up

Math Placement
Achieve accurate math placement

Content Collections powered by Create®
Curate and deliver your ideal content

Custom Courseware Solutions
Teach your course your way

Professional Services
Collaborate to optimize outcomes

Lecture Capture
Capture lectures for anytime access

Remote Proctoring
Validate online exams even offsite

Institutional Solutions
Increase engagement, lower costs, and improve access for your students

Support


General Help & Support Info
Customer Service & Tech Support contact information

Online Technical Support Center
FAQs, articles, chat, email or phone support

Support At Every Step
Instructor tools, training and resources for ALEKS, Connect & SIMnet

Instructor Sample Requests
Get step by step instructions for requesting an evaluation, exam, or desk copy

Platform System Check
System status in real time

ND EASTERN KENTUCKY UNIV CONNECT OL ACC INTERNATIONAL MARKETING https://www.mheducation.com/cover-images/Jpeg_400-high/1266532587.jpeg 18 2020 9781266532580
09781266532580
ND EASTERN KENTUCKY UNIV CONNECT OL ACC INTERNATIONAL MARKETING

ND EASTERN KENTUCKY UNIV CONNECT OL ACC INTERNATIONAL MARKETING, 18th Edition

ISBN10: 1266532587 | ISBN13: 9781266532580
By Philip Cateora
© 2020

Purchase Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Purchase Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Additional Product Information:

About the Author

Philip Cateora

Philip R. Cateora 

Professor Emeritus, The University of Colorado at Boulder. Received his Ph.D. from the University of Texas at Austin where he was elected to Beta Gamma Sigma. In his academic career at the University of Colorado he has served as Division Head of Marketing, Coordinator of International Business Programs, Associate Dean, and Interim Dean. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level. He received the University of Colorado Teaching Excellence Award and the Western Marketing Educator’s Association’s Educator of the Year Award. 

Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Professor Cateora has served as consultant to small export companies as well as multinational companies, served on the Rocky Mountain Export Council, and taught in management development programs. He is a Fellow of the Academy of International Business.

Need support?   We're here to help - Get real-world support and resources every step of the way.