Strategic Management: Creating Competitive Advantages https://www.mheducation.com/cover-images/Jpeg_400-high/1260706621.jpeg 10 9781260706628 Strategic Management: Creating Competitive Advantages, Tenth Edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. This version does not include the 38 cases after Part 4. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).
Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive Advantages

10th Edition
By Gregory Dess and Gerry McNamara and Alan Eisner and Seung-Hyun Lee
ISBN10: 1260706621
ISBN13: 9781260706628
Copyright: 2021
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09781260706628

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Program Details

PART 1: STRATEGIC ANALYSIS
 1. Strategic Management: Creating Competitive Advantages 
 2. Analyzing the External Environment of the Firm
 3. Assessing the Internal Environment of the Firm 
 4. Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources 


PART 2: STRATEGIC FORMULATION
 5. Business-Level Strategy: Creating and Sustaining Competitive Advantages 
 6. Corporate-Level Strategy: Creating Value through Diversification 
 7. International Strategy: Creating Value in Global Markets 
 8. Entrepreneurial Strategy and Competitive Dynamics 


PART 3: STRATEGIC IMPLEMENTATION
 9.  Strategic Control and Corporate Governance 
10. Creating Effective Organizational Designs 
11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization 
12. Managing Innovation and Fostering Corporate Entrepreneurship 


PART 4: CASE ANALYSIS
13. Analyzing Strategic Management Cases