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ISBN10: 1264266618 | ISBN13: 9781264266616

ISBN10: 1264266618
ISBN13: 9781264266616
By Steven D. Strauss

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Learn how to thrive in even the most volatile economic climate with smart strategies from USA TODAY’s top small-business columnist

Today’s small business owners need all the tools they can get–whether to grow their business and have it take off, or simply to navigate and succeed in tough times. In this engaging, actionable book, USA TODAY’s senior small business columnist Steve Strauss provides you with an indispensable guide for creating your own “small business boom.” Packed with the powerful strategies and chock-full of explosive ideas, Your Small Business Boom is your blueprint for how to thrive today.

Inside you will learn of a variety of affordable, savvy strategies that you can use in your own businesses; everything from finding and getting bigger clients to the secret of “doing the opposite,” and from getting a million hits on your website to getting 100,000 social media followers.

With Strauss’s expert advice, you’ll learn to:

  • Easily create a tribe of rock-solid fans, followers, and customers
  • Generate money while you sleep
  • Use webinars, podcasts, live streaming, and funnels to make your business boom
  • Make social media really work for you by looking beyond “likes”
  • Find bigger clients with bigger budgets, or even better – have them seek you out

With smart, practical tips and a healthy dose of upbeat, can-do optimism, Your Small Business Boom is the book every small business owner could use right about now.

Foreword
Introduction
PART I PIVOT AND GROW RICH
   CHAPTER 1 THE PIVOT
   CHAPTER 2 DO THE OPPOSITE
   CHAPTER 3 MONEY WHILE YOU SLEEP
   CHAPTER 4 GET BIGGER CLIENTS
   CHAPTER 5 GETTING BIG CLIENTS TO FIND YOU
   CHAPTER 6 CREATE MULTIPLE PROFIT CENTERS
PART II CRUSHING IT ONLINE
   CHAPTER 7 GET ONE MILLION HITS
   CHAPTER 8 CREATING CLICKABLE CONTENT
   CHAPTER 9 THE DIGITAL DIVIDE
   CHAPTER 10 GET 100,000 FOLLOWERS
   CHAPTER 11 MARKETPLACE MANIA
PART III THE MILLIONAIRE SOLOPRENEUR
   CHAPTER 12 FREELANCE FORTUNES
   CHAPTER 13 SECRETS OF THE MILLIONAIRE SOLOPRENEUR
PART IV OTHER PEOPLE’S MONEY
   CHAPTER 14 IT TAKES MONEY TO MAKE MONEY
   CHAPTER 15 UNCONVENTIONAL CAPITAL
   CHAPTER 16 COLLABORATION NATION
PART V LIVE LONG AND PROSPER
   CHAPTER 17 YOUR SMALL BUSINESS SUPERPOWER
Notes
Index

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