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ISBN10:0071477845 |
ISBN13: 9780071477840
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WAKE UP AND SMELL THE SUCCESS!
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to
Reach out to entire communities
Listen to individual workers and consumers
Seize growth opportunities in every market
Custom-design a truly satisfying experience that benefits everyone
involved
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
Principle 1: Make It Your Own
Principle 2: Everything Matters
Principle 3: Surprise and Delight
Principle 4: Embrace Resistance
Principle 5: Leave Your Mark
Accessibility
Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.
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If your instructor assigned Connect, click the "Digital" tab.</li> </ul> Watch a quick video to learn more <p style="text-align: left;">* By purchasing <b>lifetime</b> access to this McGraw Hill eBook title, you have access to the title for as long as it is available through the McGraw Hill Bookshelf website.</p> <ul> <li><b>Note: Connect can only be accessed if your instructor is using Connect in your course.</b></li> <li>Personalize your learning, save time completing homework, and possibly earn a better grade</li> <li>Download free ReadAnywhere App for offline access to eBook for anytime reading</li> <li>Access to eBook, homework and adaptive assignments, videos, and study resources</li> </ul> Features <ul> <li>Rent for a fraction of the printed textbook price</li> <li>Complete text bound in hardcover or softcover</li> </ul> <div><b> Note:</b> Payment through authorized rental partners</div> Features <ul> <li><b>Digital access</b> to a comprehensive online learning platform</li> 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